New book by Larry Connors Click here Improve your trading - See how
The company's media account is estimated to be about GBP800 million and its roster of agencies include OMD, MPG and ZenithOptimedia. Along with current agencies, other companies may also be included in the review.
Marketing Week has quoted Ian Hutchinson, Reckitt Benckiser's worldwide media director, as saying: "The profile and direction of Reckitt Benckiser's spend has changed over the last few years and as part of this the type of service and skills we require both internally, and from our agencies has also changed."
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