dELiA*s, Inc. (DLIA) announced its financial results on Thursday for its first quarter of fiscal 2009. Total revenue for the first quarter of fiscal 2009 increased 11.3% to $52.1 million from $46.8 million in the first quarter of fiscal 2008. Revenue from the retail segment increased 10.0% to $25.2 million, or 48.4% of total revenue. Revenue from the direct segment increased 12.5% to $26.9 million, or 51.6% of total revenue.
Net loss for the first quarter of fiscal 2009 improved to $3.6 million, or $0.12 per diluted share, compared to a net loss of $5.9 million, or $0.19 per diluted share, for the first quarter of fiscal 2008. This beat the consensus estimate from analysts for a loss of $0.14 per share.
Robert Bernard, CEO of dELiA*s, commented in a conference call, "Our business continued its positive momentum into the beginning of the new fiscal year. In light of the current environment, we saw double-digit revenue growth in both segments of our business. We also saw comparable store sales results that were slightly positive for the quarter, and we saw an expansion of our merchandise margins in the retail segment with inventories down 20% in units on an average store basis."
He continued, "The growth in our direct segment was primarily driven by full price Spring selling and increased clearance sales of Q4 merchandise in February. Our revenue segment growth was driven by our Spring and Summer collections that focused on outfitting. We remain particularly strong in bottoms, namely denim, as we continue to take market share in that category. While sales for our knit business were still slow, woven tops helped us drive the tops category for the quarter. Strong sales in these categories and limited markdowns for all categories enabled us to achieve record merchandise margins for the retail segment in Q1."
Mr. Bernard explained, "We will focus on improving our store productivity in Q2. We plan to make capital investments with the installation of traffic counters in most of our stores to provide productivity data. We believe the return on this investment will be paid back within 6 months through comparable store sales increases and a better investment in payroll hours."
He added, "We will seek to drive our merchandise margin rates to mid-to-upper 50% range. We are limiting our sourcing base to vendors that offer us multi-country sourcing abilities to order large quantities at more favorable costs. We are decreasing the inventory investment in our stores. In addition, we are opening stores that are rated 15%, net of closures, in remodels and locations. We are being cautious in our real estate strategy for 2010 and continue to monitor rent deals in the best malls in the country. By combining these these retail drivers with a conservative approach to our direct business, we believe that we can deliver consistently positive EBITDA."
Mr. Bernard concluded, "We expect mid-single digit negative comparable stores in the retail segment. However, we believe that we can increase profitability in Q2. We are operating with a solid balance sheet that includes over $60 million in cash and little or no debt."
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