Federated Media Promotes Pete Spande to Senior Vice President of Sales

"Pete has been a leader from the day he started at Federated Media,"
said John Battelle, founder, chairman and CEO of Federated Media. "Now
he's tasked with taking our sales team to the next level, and after
working with him for the last two years, I have nothing but confidence
that he will do just that. He has a natural ability to understand the
big picture while creating products and programs that meet the needs of
each of our constituents: authors, brands and audience. Pete is just the
kind of leader we need right now."

FM was founded in 2005 with a small group of leading tech blogs. The
company has since then grown aggressively in categories such as Home,
Food, Entertainment, Business & Marketing, Personal Finance and more. In
order to serve such a large and complex ecosystem, FM has also announced
that it is hiring for several other open positions.

As a pioneering media company that champions the principles of
conversational marketing, FM has led the charge in bringing major brands
into the social media space. Spande will be charged with building on a
solid foundation of hundreds of social media marketing executions on
behalf of large brand advertisers in the consumer packaged goods,
finance and tech industries, among others.

"I'm honored that John Battelle and the rest of the team have seen fit
to offer me this opportunity," said Pete Spande. "The entire team is
doing incredible work and we have many amazing programs and products
launching in the near future. I am excited to move the company forward
in a way that continues to serve our ecosystem of authors, readers and
marketing partners."

Since 2007, Spande has led FM's East Coast sales organization and has
worked closely with large tech, consumer packaged goods, finance, and
entertainment brands on more than 100 groundbreaking social media
marketing executions. Prior to Federated Media he was vice president and
publisher of CMP's TechWeb Network where he oversaw sales, marketing,
and product development for CMP Technology's largest online properties
including 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a
variety of posts at CNET Networks including general management
responsibilities for TechRepublic, one of the largest communities of
tech professionals on the Internet. Prior to CNET, he held sales jobs at
IDG and Miller Freeman.

About Federated Media

Federated Media (FM) is a next generation media and publishing company
that connects the highest-quality conversational content with leading
brand marketers. FM Represents more than 100 of the world's most
respected websites, blogs, and social networking applications. With a
unique combination of quality, safety and scale, FM leverages deep,
long-term relationships with brand marketers and advertising agencies to
create cost effective and meaningful media and marketing executions.
Learn more at www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their
respective owners.

SOURCE: Federated Media Publishing

Federated Media Publishing 
Matthew DiPietro, 415-230-4866 
mdipietro@federatedmedia.net

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