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Serious Eats is the leading food enthusiast blog and online community on the Web. Founded by Ed Levine, well-known author of New York Eats and contributor to The New York Times, Gourmet and GQ, among others, the site features a unique combination of original content and community functionality that encourages spirited conversations about all things food-related.
"My favorite thing to do in life is discover something truly wonderful to eat, find out the story behind that wonderful food, and then tell the world about it," Said Levine. "The Web affords me a great opportunity to tell people what I think, and in turn to find out what they think. Federated Media is clearly a leader in this kind of conversational media and I'm proud to be counted among their ranks."
Serious Eats boasts a community of more than 1.5 million food fanatics and generates more than 4 million pageviews per month. The site's audience is comprised of the most engaged, savvy, food-obsessed consumers on the Web, presenting a very attractive target for brand advertisers. Serious Eats joins other recent FM partnerships including Apartment Therapy and Recipe4Living that collectively represent an increasingly robust offering in the Home, Food and Entertainment categories.
"Serious Eats is exactly the kind of conversational site that represents the future of media," said John Battelle, founder, chairman and CEO of Federated Media. "Ed Levine has assembled an amazing team that creates wonderful content, engages with a large audience and fosters a real conversation around a shared passion for food. We plan to bring them even more success so that they can keep doing what they do best."
About Serious Eats
Serious Eats is a website focused on celebrating and sharing food enthusiasm through blogs and online community. Our unique combination of community and content brings together the distinctive voices of food bloggers, compelling original and acquired food video, and spirited, inclusive, conversations about all things food- and drink-related.
About Federated Media
Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world's most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.
Product and service names mentioned herein are the trademarks of their respective owners.
SOURCE: Federated Media Publishing
Federated Media Publishing Matthew DiPietro, 415-230-4866 mdipietro@federatedmedia.net
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