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Golfsmith Giving Away Free Callaway Drivers if Phil or Rocco Wins the U.S. Open

Wed. June 03, 2009; Posted: 07:30 AM
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AUSTIN, Texas, Jun 03, 2009 (BUSINESS WIRE) -- GOLF | Quote | Chart | News | PowerRating -- Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is teaming with Callaway Golf and PGA TOUR professionals Phil Mickelson and Rocco Mediate to give golfers an opportunity to get new drivers, free of charge, in one of the biggest promotions the golf industry has ever seen.

Starting today and ending June 17, golfers who purchase one of three new Callaway drivers - the Big Bertha Diablo(TM), FT-9(R) or FT-iQ(R) - at any Golfsmith store across the country will have the purchase price of their Callaway driver fully refunded by Golfsmith if either Phil or Rocco wins the U.S. Open at Bethpage Black in Bethpage State Park in New York, June 18-21.

"This event gives golfers two great chances to get their Callaway driver purchase fully refunded with two of the best golfers in the world," said Martin Hanaka, president and CEO of Golfsmith. "Coupled with Callaway's current promotion that provides a fairway wood or hybrid for $1 with the purchase of a new driver, there's no better time to buy than right now at Golfsmith."

Rocco's memorable performance throughout last year's historic U.S. Open at Torrey Pines is still fresh in the minds of sports fans everywhere. Mickelson has already won three major tournaments in his amazing career and has claimed two PGA Tour victories thus far in 2009. Together, both players present an excellent chance for golfers to significantly upgrade their arsenal of equipment at no cost.

"We're thrilled that Callaway's three latest and greatest drivers, as well as two of our staff professionals, are featured to generate excitement among Golfsmith's customers," said Brian Groves, Vice President, Marketing, Callaway Golf. "With Father's Day approaching, Phil and Rocco may have more fan support than ever before at this year's U.S. Open."

To learn more about Golfsmith's promotion with Phil Mickelson, Rocco Mediate and Callaway Golf, stop by any Golfsmith store or visit www.golfsmith.com/usopen. This promotion is available only in Golfsmith's U.S. stores. No purchase necessary.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith (R) is a registered trademark of Golfsmith International Holdings, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5978527&lang=en

SOURCE: Golfsmith International Holdings, Inc.

Golfsmith 
Matt Corey, 512-821-4883 
SVP Marketing & Business Development 
matt.corey@golfsmith.com
For full details on Callaway Golf Co (ELY) click here. Callaway Golf Co (ELY) has Short Term PowerRatings of 5. Details on Callaway Golf Co (ELY) Short Term PowerRatings is available at This Link.

    


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