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EVENT: Disney Consumer Products and LEGO unveil 5'3" LEGO model of Buzz Lightyear at the Licensing International Expo
PHOTO GALLERY: http://dcp.smugmug.com/gallery/8373158_aVZ3v/1/552928073_6Zqju#553014253_brvaw
PHOTO: A 5'3" LEGO model of Buzz Lightyear, constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders, was unveiled by Disney Consumer Products at the Licensing International Expo to showcase the excitement "building" around the classic Toy Story franchise. Disney will support the franchise with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie in summer 2010 and a spectacular consumer products line.
PRESS BACKGROUND:
Backed by new content and companywide initiatives, Toy Story is primed for long-term growth opportunities setting the perfect stage for optimal merchandising and retail programs worldwide. The classic film franchise returns with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie next summer and a spectacular array of new merchandise releasing this fall - from light up apparel and home decor to innovative toy lines such as the motor-powered Ultimate Buzz Lightyear robot which responds to 25 voice commands as well as an assortment of collectible figures and food, personal care, stationery and party items.
ABOUT DISNEY CONSUMER PRODUCTS
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS | Quote | Chart | News | PowerRating) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. For more information, please visit www.disneyconsumerproducts.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5979301x&lang=en
SOURCE: Disney Consumer Products
Disney Consumer Products Nidia Caceros Tatalovich, 818-544-0399 nidia.tatalovich@disney.com or Shawn Turner, 818-544-0848 shawn.n.turner@disney.com
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