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Dick's Sporting Goods plans to play it safe, expand at slow pace

Thu. June 04, 2009; Posted: 02:11 AM
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Jun 04, 2009 (The Pittsburgh Tribune-Review - McClatchy-Tribune Information Services via COMTEX) -- DKS | Quote | Chart | News | PowerRating -- Dick's Sporting Goods Inc. still believes it can expand to a chain of 800 stores, but the path to get there will be longer than the company anticipated when the prediction was made a few years ago.

CEO Edward W. Stack said at Wednesday's annual shareholders meeting that the Findlay-based retailer plans to open 20 Dick's stores this year, compared with 43 in 2008. Dick's plans to open one new Golf Galaxy, as that brand continues to struggle amid a slump in interest in the sport.

"We've indicated the golf business still will be a bit challenging this year, but we see improvement as the economy somewhat stabilizes," Stack said after his presentation at the meeting.

Dick's had a net loss of $35.1 million last year, or 31 cents a share, while its sales were up by 6 percent to $4.13 billion primarily due to merchandise sold at new stores including the Chick's sporting goods chain in California that it acquired in 2007.

The company -- the biggest full-line sporting equipment seller nationwide -- operated 487 stores in all last year. Stack said yesterday that Dick's eventually will reach 800 stores in the United States.

Comparable store sales -- gauging stores open a year or longer -- were down 4.8 percent from 2007-08, and are expected to decline by 6 to 9 percent this year. Dick's expects to earn 88 cents to $1 per share this year.

Senior analyst Mark Mandel of FTN Equity Capital Markets Inc. issued a neutral rating this week on Dick's stock, which was trading in the $23 range a year ago, dipped to below $10 in November and ended yesterday at $18.42, down 34 cents.

"Once the economy recovers they will be fine," Mandel said, noting that Dick's is the top sporting goods retailer, and has a good store model.

"The Golf Galaxy acquisition maybe was not the best thing to do, but they did it," he added, referring to the 89-store chain that became part of Dick's in 2007. The company took a $164.3 million charge last year related to the struggling business.

Going forward, Dick's prospects depend not only on an economic recovery, but how aging baby boomers will use their leisure time -- and whether they'll buy expensive equipment such as treadmills, kayaks or golf clubs, or cheaper items such as walking shoes.

Dick's shareholders yesterday also re-elected directors William J. Colombo, a former Dick's executive, David I. Fuente, a former Office Depot Inc. CEO, and Larry D. Stone, president and chief operating officer at home improvement retailer Lowe's Companies Inc.

Kim Leonard can be reached via e-mail or at 412-380-5606.

To see more of The Pittsburgh Tribune-Review or to subscribe to the newspaper,
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Pittsburgh Tribune-Review Distributed by McClatchy-Tribune Information Services.
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For full details on Dick's Sporting Goods (DKS) click here. Dick's Sporting Goods (DKS) has Short Term PowerRatings of 4. Details on Dick's Sporting Goods (DKS) Short Term PowerRatings is available at This Link.

    


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