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"Food Lion wants to put money back in customers' pockets by rewarding our loyal customers," said Shavonne Clark, Food Lion's director of Private Brands for Delhaize Group - U.S. "Food Lion sales trends show consumers are switching to private brand products, and this is one way we can thank customers who use private brand products. We also want to provide additional incentive for customers who may not have tried Food Lion's private brand products." The promotion allows customers to use their MVP loyalty cards to take advantage of lower prices available by purchasing their favorite Food Lion Private Brand products. The coupons are redeemable on customers' next grocery bill. Food Lion customers can view full details of the promotion online at www.FoodLion.com. "In today's economy, we are focused on providing the best quality and value for our customers, and purchasing private brand products is one solution," said Clark. "Food Lion's private brand products meet and often exceed national brand equivalents. Milk, cheese, eggs, bottled water and soft drinks are among some of the most popular items purchased by customers and all of these items will result in savings for customers during this special promotion." Food Lion also provides customers other options for value-added meal planning, including the "Meals for Less" program, which features a meal for four for under $10, weekly specials and ongoing values through use of the MVP card. About Food Lion LLC Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5980464&lang=en SOURCE: Food Lion LLC Food Lion LLC Karen Peterson, 704-633-8250, ext. 3919 kspeterson@foodlion.com or Christy Phillips-Brown, 704-633-8250, ext. 2221 cphillips-brown@foodlion.com For full details for PRIB click here.
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