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The conference provides attendees with the opportunity to build relationships, share best practices and get tips from leading experts on increasing the impact of their public relations, government relations and PAC campaigns in today's world.
"We've been a Vocus user for several years and we are extremely happy with the product and the customer service that the company offers. As we grow, the product continues to grow with us - meeting our changing needs," said Brandy King, senior public relations manager, Southwest Airlines. "The folks at Vocus spend an enormous amount of time and energy creating a worthwhile conference every year, so that we always take home beneficial knowledge to enhance our public relations function."
Among the many highlights of the conference:
The keynote by David Plouffe explored how to harness the power of social networking to build brand loyalty and leadership A panel discussion featured leading Twitter experts offering advice and tips to leverage the platform Authors of Putting the Public Back in Public Relations, Brian Solis and Deirdre Breakenridge, discussed techniques for building the relationships that matter to reach a new generation of influencers using platforms from Twitter to Facebook Holly Pitt Young and J.C. Watts of J.C. Watts Partners, Direct Lobbying, Political Fundraising, and Constituent Mobilization Using Technology covered ways to effectively communicate with legislators using all available technologies A panel of leading journalists including Steve Wildstrom of BusinessWeek, Grant Gross of IDG News Service and Rick Dunham of The Houston Chronicle discussed "How to Approach the Media." "Vocus not only provides a great product but also the education and information I need to help me achieve better PR results," said Tim Rossi, global public relations manager of Globoforce, a global provider of on-demand strategic employee recognition solutions for FORTUNE 500 companies such as Dow Chemical, Intel, Procter & Gamble and Symantec. "With an amazing lineup of industry experts, the conference offers an incredible opportunity to learn from the people who are helping shape the industry."
Conference attendees also received hands-on training sessions with Vocus' professional services team to optimize their Vocus solution (http://www.vocus.com/content/livedemo.asp) for their individual company needs as well as exclusive previews of new Vocus products.
About Vocus, Inc. Vocus, Inc. (NASDAQ: VOCS | Quote | Chart | News | PowerRating) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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