New ETF Book by Larry Connors - Click here to read more
To reduce operating cost has become a major step toward eLong's strategy amid the current bleak macroeconomics.
eLong had total operating expenses of CNY 57.218 million in the quarter. The number was CNY 56.599 million in the first quarter of 2008. It was CNY 70.483 million in the fourth quarter of 2008.
In detail, service development expenses hit CNY 13.030 million in the first quarter of 2009, versus CNY 12.697 million in the first quarter of 2008; sales and marketing expenses CNY 31.607 million, versus CNY 28.907 million in the first quarter of 2008; and general and administrative expenses CNY 12.424 million, versus CNY 14.778 million in the first quarter of 2008.
Source: www.sina.com.cn (June 08, 2009)
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