Daily Stock Setups

Procter & Gamble to discontinue Max Factor in US

Posted on: Mon, 08 Jun 2009 09:35:00 EDT

Symbols: PG

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Jun 08, 2009 (Datamonitor via COMTEX) --
PG | Quote | Chart | News | PowerRating -- Procter & Gamble's Max Factor, an American makeup brand, will be discontinued by early 2010 in the US, reported Reuters.

According to the news source, by pulling Max Factor from US shelves, the company said that it can focus its resources on the Cover Girl brand.

Procter & Gamble(P&G) also said that Max Factor products will continue to be sold abroad in more than 70 countries.

According to The Wall Street Journal, P&G still touts Max Factor as its 'fastest-growing brand' in its cosmetics portfolio, albeit abroad.

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