New ETF Book by Larry Connors - Click here to read more
According to the news source, by pulling Max Factor from US shelves, the company said that it can focus its resources on the Cover Girl brand.
Procter & Gamble(P&G) also said that Max Factor products will continue to be sold abroad in more than 70 countries.
According to The Wall Street Journal, P&G still touts Max Factor as its 'fastest-growing brand' in its cosmetics portfolio, albeit abroad.
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