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Fans arriving at the show, with any of the 1,200 compatible enabled mobile devices, (including the iPhone) will be offered free Def Leppard content. Some of the content features select Def Leppard Album Art Wallpapers for your cell phone, video clips and "voice-tones" featuring your favorite Def Leppard band member voices as a Ringtone. All concert-goers have to do to participate in "ROCKZIMITY" is ENABLE their Bluetooth Visibility and then visit any of the "ROCKZIMITY" Hot Spot locations throughout the venue. For iphone users, simply connect to the "ROCKZIMITY" the Wi-Fi localized network that is created in the active zones.
Here's how it works, there are clearly identified ROCKZIMITY zones and "CALL TO ACTION" sign will direct you to ENABLE the Bluetooth VISIBILITY on your mobile device. Once ENABLED and your VISIBILITY is set to DISCOVERABLE, the Proximity Marketing system will detect ENABLED devices within the zone (approximately 50-100ft). You will receive the message "Do you want to receive a VIDEO from Def Leppard?" Upon accepting the message, the content download begins, only taking a few seconds and then is stored in your media folder on your mobile device. Immediately following another prompt will offer you the next piece of content. There is no cost, no data charges, no minutes of service, just having their Bluetooth enabled and set to Always Visible or DISCOVERABLE.
Fans also have the opportunity to participate in many DEFLEP text messaging promotions featuring a free test drive of the fan club, select autographed merchandise or even a short personal phone call from one of the members of the band. Def Leppard frontman, Joe Elliott stated, "These unique fan interactions provide relevant, engaging opportunities for our fans, Def Leppard is committed to delivering a one of a kind, artist to fan experience." Def Leppard drummer Rick Allen went on to say, "Fans can now stay connected with Def Leppard, Anytime, Anywhere and On The Go. With Def Leppard's Mobile Website (http://m.defleppard.com) ROCKZIMITY, Proximity Bluetooth Technology and Text Messaging Def Leppard is providing meaningful ways to interact with fans, our most important customer." For the complete Def Leppard 2009 Tour Schedule and more information on ROCZIMITY visit www.defleppard.com.
About Def Leppard
Def Leppard hits the road this June for what is sure to be the biggest rock event of the summer. A 40-city North American tour with Poison and Cheap Trick that will feature an unparalleled string of Def Leppard hits including their most recen "C'mon C'mon " 9 lives" featuring Tim McGraw, "Photograph," "Rock Of Ages," "Pour Some Sugar On Me," "Foolin'," "Bringing On The Hearbreak," and then some.
Def Leppard (Joe Elliott - vocals, Vivian Campbell - guitar, Phil Collen - guitar, Rick "Sav" Savage -bass and Rick Allen - drums) sits at the top of an iconic class of rock 'n' roll bands. The band's most recent album Songs From The Sparkle Lounge debuted last year at #5 on the Billboard Top 200; earning Def Leppard their highest-charting debut since their 1992 album Adrenalize. Def Leppard, one of a handful of select groups including The Beatles, Led Zeppelin and Pink Floyd that have been awarded the R.I.A.A.'s prestigious Diamond Award more than once
About Ace Marketing
Ace Marketing & Promotions Inc., based in New York, is a full-service sports & entertainment promotional marketing company offering a wide array of business solutions which include mobile website development, portable media, ACE CMS Platform, print solutions and Branded Merchandise & Fulfillment. Ace Marketing & Promotions Inc. is a leader in Proximity Marketing(SM) with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Established in 1998, the Company has built a successful, scalable business platform capable of consolidating a portion of the promotional products industry. Proximity Marketing(SM), Rockzimity, and Rockzimity Marketing are service marks of Ace Marketing & Promotions Inc. 2009. Ace's Corporate Overview is available at http://www.acemarketing.net on the "About Us" tab. Ace has recently added several new revenue stream models. The long-term strategic plan is for Ace to find new opportunities while leveraging its core competencies. For a demo of Ace's Proximity Marketing you can visit http://www.acemarketingdemo.com. For additional information, a copy of Ace's Form 10-K can be obtained on the Internet by going to www.acemarketing.net, clicking on links and then clicking on SEC Filings.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel. Media Contact:
Ace Marketing & Promotions, Inc. Legend Securities, Inc. Thomas Wagner 800-385-5790 x152 718-233-2600 x152
For more Def Leppard tour news and information go to www.defleppard.com. CONTACTS: Paul Freundlich PFA 212-334-6116
Keith Hagan PFA 212-334-6116
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