mental images Adds PTC as the Latest OEM Partner

"PTC is pleased to partner with mental images to deliver advanced rendering capabilities to support PTC's customers' needs. Our customers have requested better rendering capabilities within Pro/ENGINEER and PTC has responded by integrating mental image's award winning mental ray 3.7+ technology into Pro/ENGINEER ARX," says Michael Campbell, SVP Product Management, PTC.

mental ray 3.7+ is now the backbone of Pro/ENGINEER ARX, allowing users to render a wide variety of real-world materials and environments. It fully leverages mental ray's capabilities to produce physically accurate and visually compelling results in less time. These include:

-- Achieving glossy reflections and optical correct refraction. -- Direct illumination with ray tracing, a key feature in mental ray, makes computing realistic effects for reflections and refractions easy and fast to render.

-- Ensuring best performance for established lighting workflows. -- Common light source types can be easily added to your scene. Pro/ENGINEER ARX now provides optimized support for traditional lighting models that are based on idealized light sources, whether it be for distant, point, or spot lights.

-- Producing convincing illumination of a scene based on real-world environments. -- High Dynamic Range Images (HDRI) can easily be used in Pro/ENGINEER to generate lighting, reflections and backgrounds, producing visually stunning results every time without the need to spend time manipulating light sources.

-- Furthering realism with see-through surfaces and soft shadows. -- mental ray generates lighting effects beyond traditional rendering such as patterns or beams of light when casting through transparent objects like glass or water. This indirect illumination is achieved through the photon mapping core technology in mental ray, fully integrated inside Pro/ENGINEER

-- The advanced final gathering feature in mental ray generates the subtle but impressive effects like contact soft shadows and color bleeding, providing stronger realism to images than traditional rendering.

"We are very pleased that PTC has selected mental ray for its rendering tool. It's a natural fit," says Rolf Herken, CEO and CTO, mental images. "The addition of PTC strengthens our robust line up of partners and we look forward to working together to bring the highest-quality rendering to PTC's products."

About mental images: mental images(R), founded in 1986, is the recognized international leader in providing component and platform software for the creation, manipulation and visualization of 3D content. Its world leading rendering and other technologies are used by the entertainment, computer-aided design, architecture, scientific visualization, and other industries that require sophisticated images primarily as part of their software products and application services. mental images is a wholly-owned subsidiary of NVIDIA Corporation with headquarters in Berlin, Germany, a subsidiary in the United States, mental images, Inc., and a subsidiary in Melbourne, Australia, mental images Pty. mental images has a multinational staff of top qualified engineers exclusively dedicated to basic research and development in the area of 3D graphics and 3D Web Applications and Services technologies. For more information, visit www.mentalimages.com.

(C) 2009 mental images. All rights reserved. mental images and mental ray are trademarks and/or registered trademarks of mental images GmbH, Berlin, Germany, in the United States Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

About NVIDIA: NVIDIA (Nasdaq:NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce(R) products, the professional design and visualization market with its Quadro(R) products, and the high-performance computing market with its Tesla(TM) products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, and capabilities of mental ray 3.7+ and its effect on Pro/ENGINEER ARX; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 26, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA and mental images disclaim any obligation to update these forward-looking statements to reflect future events or circumstances.

(C) 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, GeForce, Quadro, and Tesla are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

SOURCE: mental images

Double Forte Marketing + Communications for mental images 
Loretta Stevens, +1-415-848-8123 
lstevens@double-forte.com