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The company has previously discontinued its brands, Nescafe Choc Cafe and Milkmaid dessert mixes for the same reason. Milo reportedly fell behind in the brown beverage market category. The product has been losing its market share to competition from Boost, a GlaxoSmithKline brand.
A spokesperson for the company said: "We have tried Milo for a long period with limited success in the crowded and competitive market and have decided to exit this particular product from our current portfolio."
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