Clean Clothes, Naturally: The Clorox Company Introduces Green Works Natural Laundry Detergent and Green Works Natural Stain Remo

OAKLAND, Calif., Jun 11, 2009 (BUSINESS WIRE) --
CLX | Quote | Chart | News | PowerRating -- The Clorox Company (NYSE: CLX | Quote | Chart | News | PowerRating) today announced the introduction of Green
Works(TM) Natural Laundry Detergent and Green
Works(TM) Natural Laundry Stain Remover, the latest product innovations
to join the leading brand of natural cleaners introduced in January
2008. The new Green Works laundry products will be widely
available in July of this year.

New Green Works Natural Laundry Detergent and Natural Laundry
Stain Remover are tough on dirt and stains, but gentle on clothes. Green
Works Natural Laundry Detergent is made with a proprietary,
patent-pending technology that maximizes the cleaning performance of its
naturally-derived ingredients. The products are specially formulated to
work in both standard and high efficiency (HE) washers.

Green Works Natural Laundry Detergent and Green Works Natural
Laundry Stain Remover have been recognized by the U.S. Environmental
Protection Agency's (EPA) Design for Environment (DfE) program. The
laundry products are also dermatologist-tested and clean without leaving
harsh chemical residue.

"Our commitment to sustainability continues to be an important driver of
our overall strategy," said Don Knauss, chairman and CEO, The Clorox
Company. "We look forward to Green Works products continuing to drive
growth in natural cleaning as we expand into new product categories,
such as natural laundry."

Since Green Works products were introduced, the brand has
achieved the leadership position among natural cleaners, almost doubling
the growth of the natural cleaning category in the first year of launch(1).
Every Green Works product is the No. 1 natural product in its
respective category(2).

All Green Works natural cleaners are made using plant-based
ingredients. The products are formulated using biodegradable cleaning
ingredients, are packaged in recyclable bottles and not tested on
animals. The Green Works line now includes 10 natural cleaning
products:

--
Green Works Natural All-Purpose Cleaner

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Green Works Natural Glass Cleaner

--
Green Works Natural Glass & Surface Cleaner

--
Green Works Natural Toilet Bowl Cleaner

--
Green Works Natural Dilutable Cleaner

--
Green Works Natural Bathroom Cleaner

--
Green Works Natural Dishwashing Liquid

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Green Works Natural Cleaning Wipes

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New Green Works Natural Laundry Detergent

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New Green Works Natural Laundry Stain Remover

Green Works Natural Laundry Detergent and Natural Laundry Stain
Remover also feature the Sierra
Club logo, marking the brand's financial commitment to support the
organization's conservation efforts, including the protection of
America's clean air, clean water, wildlife and special places.

The new laundry products will be available in the U.S. and Canada at
most retailers where Clorox products are sold, with a suggested retail
price of $8.79 (45 oz, 30 loads) and $15.49 (90 oz, 60 loads). Green
Works Natural Laundry Detergent will be available in Original,
Free & Clear and Lavender scents. Green Works Natural Laundry
Stain Remover will be available in Original scent, with a suggested
retail price of $3.69.

For more information on Green Works Natural Cleaners, visit http://www.greenworkscleaners.com/.
Editors can access photos and additional information by visiting http://www.greenworkspresskit.com.

The Sierra Club

Founded in 1892 by John Muir, the Sierra Club is the oldest, largest and
most influential grassroots environmental organization in the U.S. With
more than 1.3 million members and supporters, the Sierra Club works to
protect the health of our environment and preserve our remaining wild
places through grassroots activism, public education, lobbying and
litigation. For more information, visit http://www.sierraclub.org/.

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer
products with fiscal year 2008 revenues of $5.3 billion. Clorox markets
some of consumers' most trusted and recognized brand names, including
its namesake bleach and cleaning products, Green Works(R) Natural
Cleaners, Armor All(R) and STP(R) auto-care products, Fresh Step(R) and Scoop
Away(R) cat litter, Kingsford(R) charcoal, Hidden Valley(R) and K C
Masterpiece(R) dressings and sauces, Brita(R) water-filtration systems,
Glad(R) bags, wraps and containers, and Burt's Bees(R) natural personal care
products. With 8,300 employees worldwide, the company manufactures
products in more than two dozen countries and markets them in more than
100 countries. Clorox is committed to making a positive difference in
the communities where its employees work and live. Founded in 1980, The
Clorox Company Foundation has awarded cash grants totaling more than
$73.4 million to nonprofit organizations, schools and colleges. In
fiscal 2008 alone, the foundation awarded $3.7 million in cash grants,
and Clorox made product donations valued at $5.3 million. For more
information about Clorox, visit http://www.thecloroxcompany.com/.

(1) IRI FDKT 52 wks ending April 2009

(2) IRI FDKT P4wks ending April 2009

SOURCE: The Clorox Company

Ketchum for Green Works 
Maxine Enciso, (310) 584-8303 
or 
The Clorox Company 
Aileen Zerrudo, (510) 271-3075

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