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eHealth Announces Celtic Insurance Company to Adopt "eApproval" Technology

Posted on: Mon, 15 Jun 2009 09:01:00 EDT

Symbols: EHTH

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MOUNTAIN VIEW, CA, Jun 15, 2009 (MARKETWIRE via COMTEX) --
EHTH | Quote | Chart | News | PowerRating -- eHealth, Inc. (NASDAQ: EHTH), parent company of eHealthInsurance
Services, Inc., today announced that Celtic Insurance Company, based
in Chicago, Illinois, has implemented eHealth's "eApproval"
technology. The implementation of eApproval will improve the online
experience for consumers shopping for individual, family and
short-term health insurance from Celtic Insurance at
eHealthInsurance.com (http://www.eHealthInsurance.com). Celtic
Insurance Company sells health insurance in 37 states.

eHealth's eApproval technology makes it possible for online shoppers
to apply for health insurance at eHealthInsurance.com, submit their
application with an electronic signature and receive an instant
response from Celtic Insurance Company. If approved for coverage, the
customer is able to submit a payment electronically and receive their
membership materials immediately via email.

By integrating automatic scoring decisions and application approvals
directly into eHealth's online application process, eHealth's
proprietary eApproval technology is able to streamline the process of
applying for health insurance online.

"Shopping online has become a very normal exercise for many Americans
because they expect to find a wider variety of products and services
on the internet," said Colleen Fournier, VP of Sales & eBusiness.
"The one drawback to buying health insurance -- online or off -- has
been the time it takes between submitting an application and
receiving a response, until now. While eApproval doesn't allow for
every application to be completed immediately, it does make that
experience a reality for a significant number of applicants."

"Celtic Insurance Company is a nationally respected leader in
providing quality, affordable health insurance to individuals,
families, and the self-employed," said eHealth Chairman and Chief
Executive Officer, Gary Lauer. "Celtic's implementation of eApproval
gives consumers one more compelling reason to purchase health
insurance from Celtic at eHealthInsurance.com. Approximately 40
percent of our customers are uninsured(1), and waiting up to two
weeks -- or more -- for an underwriting response just extends the
period of time that they're uninsured. eApproval can eliminate that
period of uncertainty for a significant number of those who apply for
plans from Celtic."

About Celtic Insurance

Chicago-based Celtic Insurance Company is one of the country's
leading nationwide individual health insurance providers. With
approximately 120 employees, Celtic Insurance currently offers
coverage to individuals in 37 states and is licensed in every state
except New York. Some of the products in the Celtic product portfolio
are: The Celtic Basic Health Plan -- a low-cost major medical plan
offering higher deductibles to control premium cost, the CeltiCare
Preferred Health Plan for individuals and families, the CelticSaver
HSA Health Plan and the Celtic Short-term Health Plan. For more
information on Celtic, please visit www.celtic-net.com.

About eHealth, Inc.:

eHealth, Inc. (NASDAQ: EHTH | Quote | Chart | News | PowerRating) is the parent company of
eHealthInsurance, the nation's leading online source of health
insurance for individuals, families and small businesses. Through the
company's website, www.ehealthinsurance.com, consumers can get quotes
from leading health insurance carriers, compare plans side by side,
and apply for and purchase health insurance. eHealthInsurance offers
thousands of health plans underwritten by more than 180 of the
nation's health insurance companies. eHealthInsurance is licensed to
sell health insurance in all 50 states and the District of Columbia.
eHealthInsurance and eHealth are registered trademarks of
eHealthInsurance Services, Inc.

(1) SOURCE: eHealthInsurance Services' Customer Care Center survey.
The results of this ongoing survey are collected via an online poll
from consumers who receive the survey via email after having called
eHealthInsurance's customer care center. Survey results listed here
were collected from 1,274 respondents between February 20, and May 14,
2009. Given the nature of the survey, a margin of sampling error for
all adults is not readily available.


For more information, please contact:
Nate Purpura
Sr. Public Relations Manager
eHealth, Inc.
805-215-3336
nate.purpura@ehealthinsurance.com

SOURCE: eHealth, Inc.

mailto:nate.purpura@ehealthinsurance.com

For full details on Ehealth Inc (EHTH) EHTH. Ehealth Inc (EHTH) has Short Term PowerRatings at TradingMarkets. Details on Ehealth Inc (EHTH) Short Term PowerRatings is available at This Link.

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