Kellogg's Corn Flakes(R) Adds Honey to the Bowl

BATTLE CREEK, Mich., June 18, 2009 /PRNewswire via COMTEX/ -- K | Quote | Chart | News | PowerRating -- After more than 100 years, Cornelius the Rooster, the iconic Kellogg's Corn Flakes(R) mascot, has something new to crow about: he's bringing honey to the table. But this honey's no hen. Kellogg Company is adding a touch of 100 percent, natural honey to Kellogg's Corn Flakes(R), the long time favorite you grew up loving.

The market for honey-sweetened products is expanding among the adult population in the United States(1). In fact, last year the category grew by 7.5 percent(2). New Kellogg's Corn Flakes(R) with a Touch of Honey provides that subtle taste of natural honey people want.

"We added just a touch of natural honey to the cereal you grew up loving," said LaKesha Hatch, Kellogg's Corn Flakes brand manager, Kellogg Company. "Kellogg's Corn Flakes with a Touch of Honey takes after the classic. It's still a simple, smart breakfast choice but with a new flavor dimension. And true to the Corn Flakes brand, it's a great value at less than 50 cents a serving, including milk."

After more than 100 years, Corn Flakes has no doubt become a trusted breakfast companion. With zero grams of fat, 120 calories and six grams of sugar per serving, Kellogg's Corn Flakes(R) with a Touch of Honey continues to be a great way to start the day.

Corn Flakes Legacy of Innovation

Corn Flakes was the Kellogg Company's first cereal to come to market and an accidental discovery by brothers John Harvey and Will Keith Kellogg. Inventors at heart, the brothers often experimented with grains to create interesting foods, such as a grain-based coffee replacement. One day, after cooking wheat to make dough for their many food inventions, the brothers were called away. When they returned the wheat was stale but, fueled by curiosity, they forced it through rollers anyway. Rather than emerging as the long sheet of dough they expected, the wheat formed small, flat flakes that they baked. Unknowingly the brothers Kellogg gave birth to an entire industry.

Since then, Kellogg Company has continued to innovate while Cornelius the Rooster has become emblematic of a smart breakfast and a great value.

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), All-Bran(R), Mini-Wheats(R) Nutri-Grain(R), Rice Krispies(R), Special K(R), Chips Deluxe(R), Famous Amos(R), Sandies(R), Bear Naked(R), Kashi(R), MorningStar Farms(R), Gardenburger(R) and Stretch Island(R). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

(1) Mintel Reports. "Breakfast Foods: The Consumer US 2008"

(2) Mintel Reports. "Sugar and Sweeteners 2008"

SOURCE Kellogg Company

http://www.kelloggsnutrition.com

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