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Searchable by ingredient, special diets, and other elements like "budget" and "family friendly," each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal "favorite," and emailed from within the App itself. The App also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations.
"We're delighted to provide iPhone and iPod touch users with yet another way to explore their passion for food and health," said Bill Tolany, Global Coordinator of Integrated Media for Whole Foods Market. "We're particularly excited about the On Hand feature as a way to answer the ever so popular 'What's for dinner?' question."
Built with the new iPhone OS 3.0 software, the app also comes with a store locator, where customers use a ZIP code search or the iPhone's built-in location finder to view in-app maps and identify their nearest Whole Foods Market. Each store page contains operating hours, phone and address, and links to maps, directions, and even store specials.
The Whole Foods app is available for free from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/
For more information please visit: www.wholefoodsmarket.com/iphone and http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=320029256&mt=8.
About Whole Foods Market(R)
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com), a leader in the natural and organic foods industry and America's first national certified organic grocer, was named "America's Healthiest Grocery Store" in 2008 by Health magazine. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM) captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its more than 50,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 12 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Fresh & Wild(TM), and Harry's Farmers Market(R) are trademarks owned by Whole Foods Market IP, LP. Wild Oats(R) and Capers Community Market(TM) are trademarks owned by Wild Marks, Inc.
Contacts: Kate Lowery, Whole Foods Market
(512) 542-0390
Kate.Lowery@wholefoods.com
Liz Burkhart, Whole Foods Market
(512) 542-0682
Liz.Burkhart@wholefoods.com
SOURCE Whole Foods Market
http://www.wholefoodsmarket.com
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