New ETF Book by Larry Connors - Click here to read more
Yahoo! recently announced the industry's leading data retention policy - one that is more privacy-protective than its competitors' policies, both in terms of scope of data covered and time the web log data is held in identifiable form. Under the new policy Yahoo! will retain the vast majority of its web log data in identifiable form for only 90 days with limited exceptions to help fight fraud, preserve systems security, and meet legal obligations.
When describing Yahoo!'s approach to privacy, Toth stated, "Our business depends almost entirely on the trust of our users. At Yahoo!, our approach to privacy couples front-end transparency, meaningful choice, and user education with back-end protections for data that limit how much information and how long personal identifiers are maintained."
Toth also spent time outlining Yahoo!'s industry-leading, interest-based advertising offerings, as well as the mechanisms the company offers to help users manage their online experiences. "Just as our users value the relevant content we provide, we take a similar approach in the way we deliver advertising," Toth said. "Put simply, customized advertising helps consumers save time and energy since they are more likely to find what they are looking for when we've anticipated what they are most interested in."
In terms of the mechanisms available, Toth pointed out that every user has access to the Yahoo! Privacy Center, a central location for information about Yahoo!'s privacy practices. A link to the Privacy Center can be found on virtually all of the pages across the Yahoo! family of web sites. The Privacy Center was redesigned in 2008 to improve navigation and provide information on special topics related to Internet privacy. One of the centerpieces of the Privacy Center is the "opt-out" page, a place where users can easily find and exercise their choice to decline interest-based advertising.
"The more our users know about our privacy protection efforts, the more effective those efforts are. Beginning last spring, Yahoo! launched an extensive user education campaign that explained the company's approach to privacy, customization of services and the tools Yahoo! provides to customers, such as the opt-out, so that they may shape their Internet experience," continued Toth.
"Experience has taught me that most advances in online consumer protection are driven by industry initiatives and an imperative to protect our users. As Congress considers its role in helping protect consumer privacy online, Yahoo! hopes that legislators will consider an approach that enables providers to keep pace not only with technological advances but with consumer demands and expectations as well," concluded Toth.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
SOURCE: Yahoo! Inc.
Yahoo! Inc. Kim Rubey, 408-349-8910 krubey@yahoo-inc.com or Glover Park Group Khristyn Brimmeier, 202-292-6964 kbrimmeier@gloverparkgroup.com
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
