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Today's news alerts include: The New York Times Company and UCompareHealthCare.com Launch New Direct-to-Doctor Patient Gateway Custom Profile Feature for Online Health Care Searches
NEW YORK, Jun 19, 2009 -- The New York Times Company and UCompareHealthCare.com (UCHC), a service of the About Group, announced today the launch of a new patient gateway custom profile feature on its Web site that allows doctors to reach patients more effectively. Physicians can now enhance their online profiles with photos, videos and other useful information to best promote their practice.
UCompareHealthCare.com currently lists more than 627,000 physicians in the United States in its database and attracts more than 4 million unique users each month.
"The patient gateway custom profile feature is the latest evolution at UCHC for physicians to grow their practice through tailored online profiles," said Mark Donnelly, general manager, UCompareHealthCare. "Our site provides all the necessary tools for doctors to customize their online profiles and connect to the millions of consumers who visit UCompareHealthCare.com each month."
"The New York Times Company name is synonymous with quality content, and UCompareHealthCare.com is an important component of our high value offerings in the healthcare information space," said Michael Zimbalist, vice president, Research and Development Operations, The New York Times Company. "As consumers continue to take greater responsibility for their healthcare choices, the value of UCHC's content and services comes sharply into focus, as evidenced through the site's steadily building traffic."
In addition to its doctor database, UCompareHealthCare.com provides quality reports for hospitals, nursing homes, dialysis centers and fertility clinics. These reports help consumers make informed decisions about the healthcare they choose.
NYTimes.com is now linking to UCHC on its Health Guide (nytimes.com/health) topic pages for 10 of the most prevalent life-threatening conditions, chronic aliments and disorders such as heart disease, cancer, stroke, obstructive pulmonary disorders, diabetes, Alzheimer's, obesity, back pain, headaches and arthritis.
Founded in 2004, UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. About.com, a part of The New York Times Company, acquired UCHC in March of 2007.
For information on creating a patient gateway custom profile feature, please contact Jeff Groom: jgroom@ucomparehealthcare.com; 800-989-8242.
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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