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The Zap service provides Zain customers access to a range of transactional services from their mobile phones. Customers can interact with select bank accounts, top-up or transfer airtime, and move money to businesses, friends and family, said Western Union.
Western Union has added that the service allows customers to pay bills such as electricity, and can even be used to settle grocery bills in the supermarket. Zap has been operational in Kenya, Tanzania and Uganda for several months, making mobile banking services available to more than 100 million people in East Africa. Zain has announced plans to introduce Zap in 22 markets.
The service will be introduced in select countries when regulatory approval has been secured. The service with Zain will be operational in countries with significant international and intra-Africa remittance activity.
Gail Galuppo, executive vice president and chief marketing officer of Western Union, said: "Zain's initiative has the potential to provide millions of people with access to convenient financial services for the first time. The ability to move money with a mobile phone is changing the landscape of financial services. We look forward to connecting Western Union's global network with the Zap platform to extend services throughout Africa."
Saad Al Barrak, Zain Group's CEO, said: "This service will enable the millions of people who are abroad to send money home swiftly to their friends and families not only in the cities but also directly to the villages across these countries."
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