Wireless Zone Selects Netkey for 350-Store Digital Signage Project
Posted on: Wed, 24 Jun 2009 07:45:00 EDT
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VZ | Quote | Chart | News | PowerRating -- Netkey, a global provider of software for the operation and management
of digital signage and self-service kiosks, today announced that
Wireless Zone, the largest independent Verizon Wireless (NYSE: VZ | Quote | Chart | News | PowerRating)
dealer in the U.S., has selected Netkey SaaS (software-as-a-service) to
operate digital signs in the company's stores.
Based in Middletown, Conn., Wireless Zone has been ranked the Number One
wireless communications franchise in the U.S. by Entrepreneur Magazine
for three consecutive years. Found primarily in the Northeast, Midwest
and South, more than 350 stores operate under the Wireless Zone brand,
and the company is targeting having 400 locations open by the end of 2009
As part of an effort to enhance the customer experience and drive new
sales, the company is installing up to eight digital signs in each
Wireless Zone store. The signs display up-to-the-minute information
about new wireless products, services, and special carrier promotions,
and all content can be remotely updated and managed from a single PC at
Wireless Zone headquarters using Netkey digital signage software.
"In the highly competitive wireless market, providing current
information about products and services to customers is a must," said
Jose Olmeda, executive director of store development for Wireless Zone.
"The flexibility and ease-of-use of the Netkey digital signage software
has allowed Wireless Zone to generate immediacy with our in-store
marketing communications and guarantee a consistent brand experience
across all our outlets."
"Digital signage is a powerful vehicle for delivering targeted
advertising and marketing messages to retail consumers at the point of
product decision," said V. Miller Newton, chief executive officer of
Netkey. "Wireless Zone will drive measurable returns from enhancing the
retail experience using Netkey digital signage software."
About Netkey
Netkey is a global provider of solutions for self-service kiosks and
digital signage. Netkey helps businesses increase sales, enhance the
customer experience and improve communications with consumers and
employees. Netkey is a trusted partner to leading organizations
including Avery Dennison, Bank of America, Borders, Clear Channel,
Target, Toys "R" Us, the U.S. Postal Service, Wireless Zone and many
others. Contact Netkey at 1-800-443-7924, via e-mail at info@netkey.com,
or on the Web at www.netkey.com
SOURCE: Netkey
Netkey Inc.
Robert Ventresca, 203-907-0227
Vice President, Marketing
rventresca@netkey.com
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