Redpoint Bio identifies all-natural sweetness enhancer

Wed. June 24, 2009; Posted: 09:32 AM

Jun 24, 2009 (Datamonitor via COMTEX) -- RPBC | Quote | Chart | News | PowerRating -- Redpoint Bio, a US-based company which focuses on the development of healthier foods and beverages, has said that it has identified an all-natural sweetness enhancer, RP44.

According to the company, the sweetness enhancer is intended to be used in relatively small quantities in concert with nutritive sweeteners.

Ray Salemme, CEO of Redpoint Bio, said: "Health and wellness trends continue to be major market drivers for our industry, creating consumer demand for natural solutions that can preserve the clean sweet taste of sugar while reducing calories.

"We believe that the development of an all-natural sweetness enhancer, that can amplify the sweet taste of highly caloric sweeteners like sugar and high fructose corn syrup, can permit the development of new food and beverage products that require reduced amounts of these sweeteners. In addition, RP44 has the potential to reduce overall ingredient costs for manufacturers, along with creating healthier products for consumers due to lower calorie content."

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