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Japan's third-largest automaker expects to introduce its zero-emission EVs in the domestic and U.S. markets in fiscal 2010 and mass market them globally in 2012.
"With our EV strategy, the U.S. is going to be a very important market," Ghosn told reporters following an annual general shareholders' meeting in Yokohama, Kanagawa Prefecture.
Ghosn, also chief executive of France's Renault SA, said Nissan and Renault will each roll out three models of electric cars in different sizes in the future.
Although details are still being finalized, Ghosn indicated Nissan plans to assemble batteries and cars at its U.S. plant in Smyrna, Tennessee, and said the company sees initial demand coming from corporations as well as central and municipal governments.
Nissan is also planning two manufacturing sites for EVs in Europe, he added.
While other Japanese automakers such as Mitsubishi Motors Corp. and Fuji Heavy Industries Ltd. intend to sell their new electric cars at a hefty price above 4.5 million yen, Ghosn said Nissan plans to offer a model that will be comparable to existing "normal" cars.
"Very expensive electric cars will become niche," Ghosn said.
"In order to mass market them, economically, they must make sense to the consumers." A majority of the cost of electric cars often comes from expensive lithium ion batteries which power the vehicles, but speculation is rife that Nissan, along with Renault, are studying ways to lease the batteries to bring down the cost.
Nissan is pinning hopes on its new electric car to lift the company out of the red as competitors, including Toyota Motor Corp. and Honda Motor Co., make a head start with strong sales of low-priced electric-gasoline hybrids.
"It is a risk, but we think it's a bet into the right direction," Ghosn said.
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