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TBA Global will develop the consumer-based strategy and creative designed to engage consumers and build awareness for the Western Union(R) Mobile Money Transfer service, which allows consumers in select countries to send and/or receive money using just their cell phones. In addition, TBA Global will support several other projects under the Mobile Business unit umbrella.
"Like all new services, our Mobile Money Transfer service requires an integrated, strategic and unique approach," said Gail Galuppo, Chief Marketing Officer and Executive Vice President, Western Union. "TBA Global is well-known for their use of new media and for their success in engaging consumers. Their approach and creative will help us enhance our brand value and deliver exciting programs to our markets."
"We are excited to work with Western Union, and honored to be an agency partner to a global company recognized as an innovator and industry leader in global money-transfer services," said Dennis Boyle, Executive Vice President of TBA Global.
About Western Union
The Western Union Company (NYSE: WU | Quote | Chart | News | PowerRating) is a leader in global money-transfer services. Together with its Orlandi Valuta- and Vigo-branded money-transfer services, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a combined network of more than 379,000 Agent locations in 200 countries and territories. Famous for its pioneering telegraph services, the original Western Union dates back to 1851. For more information, visit www.westernunion.com.
About TBA GLOBAL
Founded in 1994, TBA Global (www.tbaglobal.com) is an award winning, privately-held agency that creates nontraditional marketing and communications programs for high-profile businesses and associations worldwide. TBA Global is ranked by Advertising Age Magazine a Top Promotion and Event Marketing Agency (April 27, 2009). TBA Global has 18 offices in North America and the U.K.
Contact: Alison Jenks VP Marketing, TBA Global aljenks@tbaglobal.com 858-509-8700
SOURCE: TBA Global
mailto:aljenks@tbaglobal.com
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