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The weekend event caters to patrons seeking to celebrate the Independence Day weekend with free activities, games and entertainment suitable for the entire family.
"Throughout the Fourth of July weekend, So Fresh Market will be overrun with the all-American experience during our Watermelon Festival," said Dan'l Mackey Almy, marketing spokesperson for So Fresh Market. "Short of hosting a fireworks display, So Fresh Market will provide free, traditional family fun and entertainment that the entire community will enjoy. In addition to watermelon-themed games and crafts, along with local bands providing live entertainment, So Fresh Market is featuring peak-of-season watermelons that are refreshing, juicy and tantalizingly sweet for a great value."
On Friday, July 3, classic rock band Radio 1960 will entertain from 5:00 p.m. to 9:00 p.m. On Saturday, July 4, Blue Breeze Band will feature Motown hits from 10:00 a.m. to 2:00 p.m. Food Network Challenge gold medalist Chef Ray will provide cooking demonstrations, including watermelon carvings, throughout the weekend.
On July 4, So Fresh Market games and activities will include:
- Watermelon eating contest
- Seed spitting contest
- Summertime trivia
- Watermelon carvings and art
- Watermelon tasting
- Pick the perfect watermelon
- Prizes
The community market is open every weekend, providing a place for South Bay locals to come together to shop for peak-of-season fruits and vegetables, local cuisine, natural foods, creative meal options and free entertainment with the purpose of giving back to the community.
So Fresh Market, located between Madrona and Hawthorne adjacent to the northern parking deck of the mall, is open for business every Friday from 10 a.m. to 7 p.m., Saturday from 10 a.m. to 4 p.m. and Sunday from 10 a.m. to 4 p.m.
For more information, the schedule of activities and volunteer opportunities, please visit www.sofreshmarket.com.
About So Fresh Market
Los Angeles-based So Fresh Market is an open-air, community market providing fresh fruits and vegetables, local cuisine, natural goods, creative meal options and live entertainment to its patrons. Located at the Del Amo Fashion Center in Torrance, Calif., So Fresh Market is dedicated to facilitating community connections, providing a means for community involvement and giving a portion of all profits to the community through qualified groups. For more information, please visit www.sofreshmarket.com.
SOURCE: So Fresh Market
So Fresh Market Dan'l Mackey Almy, 214-507-8780 dalmy@sofreshmarket.com
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