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Jun 26, 2009 -- Ormco Corporation, a subsidiary of Danaher Corporation (NYSE: DHR), announced today that it received a favorable jury verdict in its patent infringement case against Align Technology, Inc., the maker of Invisalign(R), a clear, removable appliance used to straighten teeth. The jury unanimously found that Align's process for creating its Invisalign(R) aligners infringed several claims of a patent held by Ormco. The claims at issue cover a process for creating 3D representations of the teeth of a patient for use in modeling tooth movement, a technique used in orthodontic treatment.
In addition to finding Align infringed the patent claims asserted by Ormco, the jury rejected Align's assertions that the claims at issue in the lawsuit were invalid and unenforceable. "We are pleased that the jury reached a verdict in favor of Ormco," said Don Tuttle, President of Ormco Corporation. He then added that, "We have long maintained that Align's process for creating aligners used our intellectual property and that the attacks on the enforceability of our patent claims were unfounded."
The Court has not yet entered judgment in the case. Although Ormco expects that Align will file post-trial motions with the Court trying to alter the jury's decision, Ormco believes a judgment on the verdict will be entered. Following the entry of the judgment on the verdict, Ormco will be entitled to request the court issue a permanent injunction to enjoin Align's continued infringement and to seek a reasonable royalty on all of their US sales made since January of 2003 by Align of its Invisalign(R) aligners.
Jun 26, 2009 -- ModusLink Global Solutions(TM), Inc. (NASDAQ: MLNK), a leader in global supply chain business process management, announced today that Supply & Demand Chain Executive magazine has named the Company to its 2009 Supply & Demand Chain Executive 100. The theme of this year's "100" list was "Supply Chain Saves the Enterprise", which represents the role sound supply chain practices are playing in the current economy. ModusLink's inclusion in this year's "100" list recognizes its expertise in enabling clients to successfully perform mission-critical supply chain processes in a turbulent economic environment while preparing for an eventual recovery.
ModusLink helps its clients adapt to shifts in demand while driving cost down, speeding time to market and reducing the risk of excess and obsolete inventory. ModusLink's expertise lies in its ability to design and execute a more flexible global supply chain. In an increasingly uncertain economy, further complicated by managing the dynamics between supply and demand, companies need to deploy strategies to keep their supply chain in sync.
"Our goal with this year's '100' is to highlight a broad range of solutions and services targeted at a variety of industries, addressing the needs of companies of varying sizes, and assisting in the transformation of a diverse mix of the functions that make up the supply chain," stated Andy Reese, editor, Supply & Demand Chain Executive. "Therefore, our judging committee looked for solutions across a variety of industries, addressing the needs of companies of varying sizes, and assisting in the transformation of a diverse mix of the functions that make up the supply chain."
"The current economy is creating serious challenges for supply chain professionals," said Lorcan Sheehan, senior vice president of marketing, ModusLink. "Our business model revolves around our ability to design and execute flexible supply chains that can quickly and easily adapt to changing market conditions. While that is always the goal, the ability to execute against that mission is even more important in periods of economic decline and uncertainty."
About ModusLink Global Solutions
ModusLink Global Solutions, Inc. is a leader in global supply chain business process management. The Company executes critical processes for clients in the consumer electronics, high technology and communications industries to provide competitive differentiation and enable new channel and new market opportunities. An integrated portfolio of supply chain business process outsourcing and technology solutions span four core competencies: supply chain, aftermarket, e-Business and entitlement management. ModusLink Global Solutions has headquarters in Waltham, Massachusetts and more than 25 facilities in 14 countries - giving it the largest global footprint in the industry.
Jun 26, 2009 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Improvement Direct, a leading home improvement retailer, is using Omniture Test&Target(TM) together with Omniture SiteCatalyst to improve the performance of its network of ecommerce Web sites. Improvement Direct selected Omniture Test&Target for its ability to conduct unlimited A/B and multivariate testing from one single application and tie directly into its analytics application, SiteCatalyst. After running several A/B and multivariate tests on its site with Test&Target, the retailer was able to recover lost revenue related to restocking costs and also increased revenue per visitor (RPV) by nearly 33 percent and average order value (AOV) by almost 38 percent.
"Test&Target integrates with our online analytics solution, which is critical to us," said Brandon Proctor, vice president of marketing for Improvement Direct. "The fact that we can segment tests with Test&Target based on data we collect within SiteCatalyst is huge."
Improvement Direct employed Test&Target to help recover the restocking costs associated with accepting returns on large items such as bathtubs and armoires. In the past the company did not charge customers a restocking fee for these returned items, even though it always incurred a cost with each return. The retailer ran an A/B test with messaging highlighting a 15 percent restocking fee for any returned products with the goal of recovering its costs without impacting customers' propensity to buy. The test demonstrated that the restocking fee did not positively or negatively affect purchases, leading the company to display the restocking fee messaging across the site, knowing it could now recover the expenses associated with any returned products that it was previously writing off as a cost of doing business.
Improvement Direct also used Test&Target to set up a series of multivariate tests, to determine whether offering fewer payment methods impacted sales positively or negatively. Results indicated that when the retailer removed a specific group of payment methods, it saw RPV increase by nearly 33 percent and AOV increase by almost 38 percent. This prompted the company to omit these payment methods in order to increase revenue.
"Omniture Test&Target showed us that removing particular payment options increased our sales metrics, an insight we wouldn't have gained without multivariate testing," explains Proctor. "We have now embraced testing as part of our culture. We take new ideas and test them online so our shoppers can help us make the best decision for our business through their actions."
Omniture Test&Target is part of the Omniture Online Marketing Suite(TM), a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform. For more information on Improvement Direct's use of Omniture products, visit Omniture.com's Success Stories page.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
Jun 26, 2009 -- SpongeTech(R) Delivery Systems, Inc. America's Cleaning Company(TM), (OTCBB: SPNG - News) is pleased to announce that, for the week ending June 24, 2009, its Car Care products reached No. 7 on the Jordan Whitney Top 60 Direct Response Spots for the same week.
The continued climb up the Jordan Whitney Report is a result of the Company's successful national marketing campaign which includes TV commercials that are airing nationwide via cable and satellite, radio advertising and internet marketing. The success of the strategic marketing efforts have resulted in the Company's decision to produce two additional commercials highlighting SpongeTech(R)'s pet sponge product and the new children's bath sponge product.
"We are very excited to be ranked #7 on the Jordan Whitney Report which monitors the success of our 'As Seen On TV' marketing campaign and we believe we will continue to climb to the top," commented SpongeTech(R)'s COO, Steven Moskowitz. "It is very important to effectively find our target audience and we believe that the strategic placement of our nationally viewed TV commercials have been and will continue to be a great investment. We are looking forward to the launch of our two new commercials in the near future."
The Jordan Whitney Report ranks the top sixty direct response spots which sell traditional Direct Response Television ("DRTV") products directly or indirectly (excluding music offers) based upon confidential media budgets and Jordan Whitney's monitoring of national cable and selected broadcast markets. Jordan Whitney, an independent clearinghouse, is one of the industry's oldest monitoring services that provide up-to-date information on DRTV, which include infomercials, short-form DRTV commercials, the websites for these products, and the companies involved in their production and distribution. Jordan Whitney also monitors media budgets for companies that utilize cable and broadcast direct response marketing television.
About SpongeTech(R) Delivery Systems, Inc.
SpongeTech(R) Delivery Systems is a company which designs, produces, and markets unique lines of reusable cleaning products for Car Care, Child Care, Home Care and Pet Care usages. These sponge-like products utilize SpongeTech(R)'s proprietary, patent (and patent-pending) technologies and other technologies involving hydrophilic (liquid absorbing) foam, polyurethane matrices or other ingredients. The Company's sponge-like products are pre-loaded with specially formulated ingredients such as soap, conditioner and/or wax that are released when the sponge is soaked and applied to a surface with minimal pressure. SpongeTech(R) is currently exploring additional applications for its technology in the health, beauty, and medical markets. SpongeTech(R) Delivery Systems, Inc. intends to globally brand its Company as America's Cleaning Company(TM).
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