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Starting today users will find an enhanced weekend homepage featuring front and center a choice of home remodel and improvement projects that can be completed in a few hours or several weekends. DIYnetwork.com's enhanced search and easy project finder make it simple to refine searches for other projects by time needed, or a user can search by topic, activity or even as seen on TV. From decks to landscaping to painting, new topic pages filled with how-tos and other helpful, related information around specific subjects are also a good place to start for easy project reference.
"We want users to think of the DIYnetwork.com Web site the same way they think of the smart, friendly, local home improvement store owner; as a resource that always has the right answer, offers useful advice and gives you confidence that you can do the job right," said Vikki Neil, general manager of Scripps Networks Digital. "We also are giving our audience tools to talk to each other with new comment capabilities and enhanced message boards. While we already have the best DIY experts and advice, we also know that sometimes it helps to hear from someone who has just completed the project you are beginning."
The new DIYnetwork.com also offers enhanced how-tos with step-by-step instructions, large, vivid images and estimates for cost, time and difficulty so users can budget time and resources wisely. For the first time, the Web site will also have a spot running on DIY Network touting all of its features.
"DIY Network was launched in 1999 and has always been a truly converged network with instructions and information online going hand-in-hand with the programming on-air," adds Neil. "The new redesign only enhances the relationship between the two with more information available not just on projects, but on the expert hosts and shows viewers see on TV."
Glidden(TM) paints has signed on as the redesign sponsor, creating a special online advertisement that will run the first few days of the new DIYnetwork.com remodel reveal. "The biggest challenge we hear from consumers is the painting process is too overwhelming with so many choices and that they just don't know how to get started," said Rob Horton, vice president of marketing for the maker of Glidden paint, Glidden's parent company, Akzo Nobel Paints LLC. "We have redefined the painting experience by making it so easy that anyone can get the look they want. There's no simpler way to find a color you love and try it before you buy it, than with Glidden. This is what we mean when we say Glidden Gets You Going(TM)."
The award-winning DIYnetwork.com Web site is a leader in the Nielsen Online Home & Garden category and is operated by Scripps Networks Digital.
Scripps Networks Digital
Scripps Networks Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital's Web sites -- HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com, Food.com and Food2.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. Scripps Networks Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.
If you are a member of the media, please log on to the Scripps Networks Online Media Center (http://newsroom.scrippsnetworks.com) for the latest brand news, useful photos and graphics, detailed programming information, contacts and current research.
About Glidden Paint
The Glidden paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today's broad assortment of versatile paints serving consumers and paint contractors alike, the Glidden brand continues to reach new heights. Glidden paint is part of AkzoNobel and is a category leader in the company's portfolio of internationally respected paint brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5995422&lang=en
SOURCE: DIYnetwork.com
Scripps Networks Jerilyn Bliss, 865-560-4181 jbliss@scrippsnetworks.com
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