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Under the terms of the agreement, the Pepsi Bottling Group (PBG) will have exclusive rights to distribute Rockstar products throughout all of its Mexico territories. Financial terms of the agreement were not disclosed. PBG already distributes the brand in the US and Canada.
Rob King, president of PBG North America, said: "The investments we're making to strengthen our brand portfolio are positioning PBG well to capitalize on the growth potential within the liquid refreshment beverage category. Rockstar has already proven to be a great addition to our product lineup in the US and Canada. Expanding our distribution to Mexico will unlock new growth opportunities and further enhance PBG's standing in the energy drink space."
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