The Amacore Group Implements Changes to Its Business Model for JRM Benefits Consultants to Improve Profitability

As part of its strategy, JRM has recruited seasoned career agents to sell Amacore's suite of insurance products. JRM agents will focus initial sales efforts on Amacore programs like Amacore Elite Dental(TM), a practical and affordable dental solution with an extensive dental network of more than 80,000 dentists nationwide, SmartHealth Diamond, its flagship product incorporating Limited Medical programs along with medical discount savings products, and Final Expense, a program developed for individuals who have had difficulty obtaining life insurance because of prior or existing medical conditions and/or for those customers who do not want to undergo medical tests in order to obtain life insurance. Final Expense plans provide the finances to take care of the policy holder's medical bills, funeral expenses, or other outstanding debts upon the policyholder's death. Over the next several months, Amacore expects to expand the suite of products sold through the JRM agent network.

Regarding the strategic shift in sales strategy, Amacore President Guy Norberg commented, "We expect that utilizing a carefully selected agent network comprised of seasoned career professionals to sell Amacore's suite of insurance products and medical discount programs will yield increased conversion performance and reduced operating expenses, resulting in improved profit margins for the JRM division. With so many Americans losing insurance benefits, media attention, and government reforms focused on providing healthcare benefits to all Americans, we believe Amacore's suite of products sold though these channels represent great potential in the marketplace. We believe using career agents to sell our products will yield stronger results for our company and our shareholders."

Jay Shafer, CEO of Amacore, added, "Implementing these changes at JRM is yet another example of how our management team is focused on continuous efforts to improve company performance. We remain steadfast in our commitment to improve profitability and shareholder value."

To learn more about the products JRM Benefits Consulting offers, including its newest product, Final Expense, please call James Mignogna at: 800-304-3539, X106.

About The Amacore Group, Inc. (www.amacoregroup.com)

The Amacore Group, Inc. is primarily a provider and marketer of healthcare related products, including healthcare benefits, vision and dental networks, and administrative services such as billing, fulfillment, patient advocacy, claims administration and servicing. The Company primarily markets healthcare-related membership programs such as limited and major medical programs, supplemental medical and discount dental programs to individuals and families. It distributes these products and services through various distribution methods such as its agent network, direct response marketing companies, DRTV (Direct Response TV), inbound call centers, in-house sales representatives, network marketing and affinity marketing partners. The Company's secondary line of business is to place membership programs through these same marketing channels. These membership programs utilize the same back office and systems creating marketing efficiencies to provide low cost ancillary products such as pet insurance, home warranty, involuntary unemployment insurance, and accident insurance.

This press release contains forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, including anticipated growth and geographic expansion, new products and services, new business development and opportunities, anticipated revenues, possible reduction or elimination of material weaknesses, anticipated revenue growth, expenses, profitability, losses and profit margins. In some cases, you may identify forward-looking statements by words such as "may," "should," "plan," "intend," "potential," "continue," "believe," "expect," "predict," "anticipate" and "estimate," the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company's control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company's beliefs, assumptions and expectations of the Company's future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors described in "Risk Factors" in the Company's Annual Report on Form 10-KSB for 2008 filed with the Securities and Exchange Commission, not all of which are known to the Company. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the Company's business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.

SOURCE: The Amacore Group, Inc.

Company: 
The Amacore Group, Inc. 
Jay Shafer, 407-805-8900 
Chief Executive Officer 
or 
Investor Relations: 
Porter, LeVay & Rose, Inc. 
Michael J. Porter, 212-564-4700 
President