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Baldwin will lead the company's global brand efforts, and is responsible for developing and executing Yahoo!'s brand marketing approach including brand management, corporate messaging, integrated marketing and advertising.
"One of Yahoo!'s greatest assets is its brand," said Steele. "Our integrated, global approach is critical to our success and we have a deep business commitment to fulfill our promise to our users, customers and partners. Penny is uniquely qualified to lead the effort and her leadership, experiences, knowledge and skills are excellent additions to the Yahoo! marketing team."
She is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, Baldwin served as Managing Partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing. As agency leader and manager, she was responsible for leading the efforts of large global teams across industries. Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment, healthcare and sports marketing.
Baldwin has worked with several Fortune 500 brands including Microsoft, Intel, Oracle, AMD, NetApp, Hitachi Data Systems, Siebel Systems and Hewlett-Packard, among others. She has also worked with leading brands including Cadbury, Schweppes, Foster Farms, Jacuzzi, Wells Fargo, DHL, AT&T and Palm.
"This is a seminal moment for the Yahoo! brand and for the business overall," said Baldwin. "I am delighted to be part of the leadership team that will take Yahoo! to the next level as we evolve our brand strategy worldwide."
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com
SOURCE: Yahoo! Inc.
Yahoo! Inc. Kim Rubey, 408-349-8910 (Media Relations) krubey@yahoo-inc.com Cathy La Rocca, 408-349-5188 (Investor Relations) cathy@yahoo-inc.com
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