Amazon.com Introduces Tom Douglas by Pinzon

SEATTLE, Jun 30, 2009 (BUSINESS WIRE) --
AMZN | Quote | Chart | News | PowerRating -- Amazon.com, Inc. (NASDAQ: AMZN | Quote | Chart | News | PowerRating) today debuted Tom Douglas by Pinzon, a
collection of kitchen utensils and tools, cutlery, cookware, grilling
tools and wine accessories designed by Tom Douglas, a renowned Seattle
chef, restaurateur and author. Amazon.com teamed up with Douglas to
develop products that offer customers exceptional quality and value. Tom
Douglas by Pinzon is available exclusively at Amazon.com at amazon.com/tomdouglas.
Tom Douglas by Pinzon also offers signature pieces from top brands,
including Nachtmann by Riedel, Microplane, Lodge, Epicurean, Kai, Wenger
and Dexter-Russell.

"By working with Amazon to design great cooking tools, and introducing
at-home chefs to some of the techniques I use personally, I hope to
inspire confidence in the kitchen," Douglas said. "I spent two years
hand-selecting and testing everything in my own kitchen, and I'm excited
to share these new products with Amazon customers."

Douglas' belief in simplicity motivated the line of multifunctional and
essential tools that met his core criteria. Products that carry the Tom
Douglas by Pinzon name are dishwasher-safe, multifunctional, durable, of
exceptional quality and offer great performance. The collection is
approachable, easy to use and care for.

The collection can be described as "urban-Asian." Taking advantage of
his urban surroundings, Douglas cooks with local ingredients and lots of
fresh seafood. With an Asian influence in his cooking style and
techniques, many of the key items in the Tom Douglas by Pinzon
collection have Asian origins, such as the carbon-steel wok, bamboo stir
tongs, wok strainer and bamboo steamer.

"Tom Douglas is passionate, approachable and credible," says Kerry
Morris, senior brand manager for Pinzon. "He never tires and is full of
fresh ideas. Amazon chose to work with Tom because he parallels
Amazon.com and Pinzon's vision of offering customers unprecedented
quality and value."

Visit amazon.com/tomdouglas
to view the products along with informative videos that help customers
familiarize themselves with the Tom Douglas by Pinzon collection.
Douglas also offers tips and demonstrates techniques that have brought
him more than 30 years of success as an acclaimed chef, restaurateur and
cookbook author. Customers will be able to view some of Douglas'
favorite recipes as well as new, never-before-seen recipes.

In 2008, Douglas was named Bon Appetit magazine's Restaurateur of the
Year.

About Tom Douglas

As a chef, cookbook author and restaurateur, Tom Douglas has been an
integral member of the Seattle food community for more than 20 years.
His first restaurant, Dahlia Lounge, opened in 1989, followed by Etta's
in 1995, Palace Kitchen in 1996, Lola in 2004, and Serious Pie in 2006.
He is one of the Pacific Northwest's most recognized food personalities
and was named the "Best Northwest Chef" by the James Beard Foundation in
1994, recognized as the 2008 Restaurateur of the Year by "bon appetit"
magazine, and nominated for the James Beard 2008 and 2009 'Outstanding
Restaurateur' award. Dahlia Lounge was nominated by the James Beard
Foundation as one of the five best restaurants in the country in May
2006. "Tom Douglas' Seattle Kitchen" was awarded "Best Americana"
cookbook by the James Beard Foundation in 2001. Other books include
"Tom's Big Dinners" and "I Love Crab Cakes!"(Morrow/HarperCollins). Tom
Douglas' product line includes the Rub with Love spice rubs, sauces and
snack mix.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Examples of the services offered by Amazon Web
Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue
Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS),
Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc. 
Media Hotline, 206-266-7180

For full details on Amazon.Com Inc (AMZN) AMZN. Amazon.Com Inc (AMZN) has Short Term PowerRatings at TradingMarkets. Details on Amazon.Com Inc (AMZN) Short Term PowerRatings is available at This Link.