IBM's sensor technology selected by Container Centralen for horticulture supply

Wed. July 01, 2009; Posted: 08:11 AM

Jul 01, 2009 (M2 EQUITYBITES via COMTEX) -- IBM | Quote | Chart | News | PowerRating -- Information technology company IBM (NYSE: IBM | Quote | Chart | News | PowerRating) and Container Centralen, a provider of re-usable transport equipment and services in Europe, announced on Tuesday that Centralen will use IBM sensor technology in horticultural supply, in a contract of undisclosed financial terms.

IBM's sensor technology will allow participants in the horticultural supply chain to track the progress of shipments as they move from growers to wholesalers and retailers across 40 countries in Europe.

This project is reportedly the largest of its kind in the horticulture business.

Approximately 80,000 growers, wholesalers, and retailers use Container Centralen's flower and pot plant trolleys to deliver fresh flowers and plants.

IBM said that Container Centralen is outfitting each of its flower and pot plant trolleys with intelligent Radio Frequency Identification (RFID) tags, which will allow it to offer an unprecedented level of transparency and security for all the players in the horticultural supply chain.

In addition to speeding supply chain operations, Container Centralen's RFID initiative will prevent the creation of counterfeit horticultural flower and pot plant trolleys.

Container Centralen plans to equip all its horticultural flower and pot plant trolleys with RFID tags by 2010.

All of the data from the RFID tags Container Centralen is using will be captured and stored by IBM's WebSphere Sensor Events software.

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