Old Spice Recognizes Phoenix as America's Undisputed Sweatiest City:

CINCINNATI, July 1, 2009 /PRNewswire via COMTEX/ -- PG | Quote | Chart | News | PowerRating -- Old Spice, the nation's leading male anti-perspirant/deodorant brand, today named reigning champion Phoenix the "Undisputed Sweatiest City" in celebration of summer - and in preparation for many summers to come. As the final year for this popular summertime study, Old Spice is also recognizing the Top-20 All-Time Sweatiest Cities, hot spots across the country that burned up the charts year after year.

"As temperatures heat up this summer, people across the country can't help but think about the sweat that comes with the season - and Old Spice developed its annual Sweatiest Cities rankings as a fun way to get them talking about the problem and how to cope with it," said James Moorhead, Old Spice deodorant brand manager. "There's no denying that Phoenix is one hot city in the summer. They've taken the title six out of the eight years we've done the study, so we're naming them 'Undisputed Sweatiest City.'"

To earn top spot as "Undisputed Sweatiest City," Phoenix's average temperature was 94 degrees in June, July and August during 2001-2008, resulting in the average Phoenix resident producing 27.7 ounces of sweat per hour (more than 2 cans of soda). With scorching temperatures often in the triple digits, Phoenix truly lives up to its nickname the Valley of the Sun, taking this top honor in 2003, 2005, 2006, 2007, 2008, and again in 2009. As the "Unidisputed Sweatiest City," Old Spice is sending Phoenix Mayor Phil Gordon 94 sticks of deodorant - a nod to the city's average summer temperature - to donate to his charity of choice.

Other Study Highlights

    --  Don't mess with Texas! The Lone Star State sweats big, with seven
        cities appearing in the Top-20 All-Time Sweatiest Cities. San Antonio
        comes in at No. 2, followed by Dallas (No. 4), Houston (No. 5), El Paso
        (No. 13), Waco (No. 15), Austin (No. 16) and Corpus Christi (No. 19).
        Collectively, these seven cities produce more than 1.3 million gallons
        of sweat each summer - enough to fill the 400,000-gallon Dolphin Bay at
        the Texas State Aquarium more than three times!

    --  Another Gulf state, Florida, also dominates the list. The Sunshine State
        is home to 25 percent of the Top-20 All-Time Sweatiest Cities. Miami
        comes in at No. 7, followed by West Palm Beach (No. 8), Tampa (No. 9),
        Orlando (No. 10) and Fort Myers (No. 14). Although Texas has more cities
        on the list, Florida actually comes out on top when it comes to quantity
        of sweat (due to larger populations). Collectively, the five Florida
        cities produce nearly 2 million gallons of sweat - enough to fill
        Shamu's tank in about 3.25 hours (that's 6.5 million gallons)!

TOP-20 ALL-TIME SWEATIEST CITIES IN AMERICA

Brought to You By the Sweat Experts at Old Spice

    1. Phoenix, AZ
    2. San Antonio, TX
    3. Las Vegas, NV
    4. Dallas, TX
    5. Houston, TX
    6. New Orleans, LA
    7. Miami, FL
    8. West Palm Beach, FL
    9. Tampa, FL
    10. Orlando, FL
    11. Memphis, TN
    12. Tucson, AZ
    13. El Paso, TX
    14. Fort Myers, FL
    15. Waco, TX
    16. Austin, TX
    17. Birmingham, AL
    18. Shreveport, LA
    19. Corpus Christi, TX

    20. Mobile, AL

Tips to Stay Cool, Dry and Sweat Free This Summer

    --  Water - Drink plenty of fluids to replace what you lose through
        perspiration - at least eight to 10 glasses of water per day - more if
        you're outdoors and very active.
    --  Replace Salt and Minerals - Sweating removes salt and minerals from the
        body. If participating in a strenuous activity where you anticipate
        heavy perspiration, drink fruit juices and sports beverages to replace
        the lost minerals.
    --  Choose Clothes Wisely - Wear lightweight, light-colored clothes that
        breathe easily.

    --  Reduce Sweat Output and Stay Odor Free - Use an
        anti-perspirant/deodorant daily such as Old Spice, offering a product
        line-up that will keep guys smelling and looking their best even on the
        hottest, muggiest summer days.

Methodology

The Sweatiest Cities rankings are based on computer simulations of the amount of sweat a person of average height and weight would produce walking around for an hour in the average temperatures during the summer months, based on historical weather data during June, July and August from 2001-2008 for each city.

About Old Spice:

Procter & Gamble's Old Spice is the quintessential men's grooming brand. With more than 70 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today's man, including anti-perspirants, deodorants, body washes, body sprays, after shaves and colognes.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Old Spice

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