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Starbucks said that it will now also offer its first 100% Fairtrade Certified whole bean coffee from Rwanda, which will be available as a limited edition coffee across UK Starbucks stores beginning early 2010.
Howard Schultz, chairman, president and CEO of Starbucks, said: "This visit is a significant milestone in our work with the Rwandan coffee industry. We are collaborating with the Fairtrade foundation and Fairtrade Labelling Organizations International to ensure that we are supporting the growth of Rwandan specialty coffee. We know our customers in the UK in particular have a high awareness of Fairtrade and the development of this coffee will be a welcome addition to Starbucks existing range of ethically sourced products."
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