Western Union said that it will selectively offer the program starting in July 2009 targeting eight million Western Union Gold Card's loyalty members in the US.
Stewart Stockdale, executive vice president and president of Western Union for the Americas, said: "Designed to better serve the needs of our money-transfer send customer, the new and enhanced debit pre-paid Western Union Gold Card will help strengthen our relationship and value proposition among our most loyal customers, providing each with increased convenience, and smart and cost-effective ways to better manage their money in what is becoming a cash versus credit driven economy."
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