The company said that Western Union created the Digital Vendor Program to extend the reach and accessibility of Western Union Money Transfer services to mobile finance initiatives in Latin America, Africa, the Middle East, and Asia Pacific. Utiba has been providing mobile-phone-based transaction solutions to the industry since 2001. With a customer base spanning across three continents, its products have been part of many pioneering services across the world, right from basic air-time recharge platforms to complex remittance services. Some of the well known installations of Utiba include GCASH in Philippines, Maxis in Malaysia, True in Thailand, and Mobilink in Pakistan.
Justin Ho, Co-CEO, Utiba, says, "Today in the form U:Market, Utiba boasts of a very mature product lineup and exhaustive knowledge base with respect to creating and deploying mobile finance systems. We have come a long way since our first mobile international remittance platform implementation in 2007 between Philippines and Malaysia. We are proud to bring our experience and expertise in mobile commerce to this program with Western Union."
Justin also adds, "Our objective is to enable the subscriber to remit funds to anyone, anywhere knowing only their mobile telephone number."
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