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Drank Deuce will complement the existing 16-ounce drank beverage brand by offering consumers an instant relaxation shot, with only 16 calories, four grams of carbohydrates and four grams of sugar per serving, said Innovative Beverage Group.
Peter Bianchi, CEO of Innovative Beverage Group, said: "With drank sales through the roof, we needed to figure out a way to merchandise the product in a way that would strengthen our brand. Drank Deuce was a natural evolution and a direct answer to customer demand for something smaller, with fewer calories. Plus, the product is highly portable, and under the specified liquid limit for airport security, which makes it the perfect travel companion when crossing multiple time zones."
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