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The U.S. PC maker will take measures including more advertising and product offerings, reported Monday's China Daily, citing Steve Felice, president of Dell's global small and medium business operations.
PC shipments in China are expected to grow at a historic low of3 per cent this year due to the economic downturn, but the market will rebound in 2010 when the growth rate will surge to 16 per cent, according to the U.S. research firm IDC.
The SMB sector accounts for more than 25 per cent of Dell's business in China, which is the second-largest market for the PC maker. Last year the country contributed about 5 per cent of the company's global revenues.
For Asia, the company's first-quarter revenue fell 20 per cent from a year earlier, according to its first-quarter earnings results. Excluding Japan, Dell was ranked third in Asia behind Lenovo and HP, but ahead of Acer and Founder in the first quarter, according to IDC.
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