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Long time Hispanic ad executive, Roberto Bottger has joined the Directo Dallas team to serve as the new Account Director on the LALA Foods account. He complements the agency's team with over 13 years experience in advertising and consumer promotions. He has successfully managed, planned and executed programs for Fortune 500 companies including Pillsbury, Reckitt Benckiser, ConAgra, KIA Motors, Miller Brewing Company, InterContinental Hotels and Time Warner Cable. "Roberto's experience in integrated marketing and branding coupled with his sales promotion experience is an asset to our team," stated agency's CEO Diana Mejia-Jones.
Additionally, Yadira Pulles has rejoined the Directo Hispanic team as Director of Planning & Communication. She has extensive experience in Hispanic Marketing specifically as Account Director both on the client and agency side. Her experience includes working on brands such as Anheuser-Busch, Heineken, Miller, Diageo, Absolute and Casa Pedro Domecq. She specializes in integrated marketing programs and media partnerships. Her focus in advertising, public relations and event marketing brings a unique level of expertise to the agency.
ABOUT: Directo Hispanic "Integrated Marketing Services"
Directo Hispanic is a national Integrated Marketing Services agency providing Shopper Marketing, Branded Entertainment and Alternative Media channels for brands focusing on the US Hispanic market. The agency's knowledge is grounded in over 20 years of retail and experiential marketing experience coupled with a mix of alternative and traditional media and Public Relations. The agency currently has field offices in the top 10 U.S. Hispanic Markets. Clients include: LALA Foods USA, Casa Pedro Domecq, Pernod Ricard, PepsiCo and Johnson & Johnson. For more information visit: http://www.directohispanic.com.
SOURCE Directo Hispanic
http://www.directohispanic.com
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