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"Our print, Internet and mobile products are designed to provide consumers with free, relevant content that is quickly and easily accessible," said Arlene Mayfield, president, Apartment Guide. "As indicated by comScore's June report, this focus has resulted in increased quality traffic, which in turn drives and converts quality leads for our advertising clients."
"Our online strategy is successful because we leverage consumer marketing initiatives, search engine optimization, long-tail organic search and content distribution to increase quality traffic to our Web sites," said Jamie Clymer, president, Rentals.com. "More importantly, we create brand loyalty across all of our sites through relevant content that users can view in two-clicks or less."
All ApartmentGuide.com listings automatically appear on Rentals.com as basic listings and can be upgraded to featured or premier listings.
*Based on June 2009 comScore Real Estate category of sites: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in January 2009, comScore was rated the 'most preferred online audience measurement service' by 50% of respondents, a full 25 points ahead of its nearest competitor. comScore's capabilities are based on a massive, global cross-section of approximately two million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin.
About PRIMEDIA Inc.
PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.
PRIMEDIA, Apartment Guide, ApartmentGuide.com, My.ApartmentGuide.com, Rentals.com and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc.
(C) PRIMEDIA Inc. 2009. All rights reserved. Other company, product or service names may be trademarks or service marks of others.
SOURCE: PRIMEDIA Inc.
PRIMEDIA Nichole Bigley, 678-421-3494 nbigley@primedia.com
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