Westin Hotels & Resorts Introduces Additions to Heavenly Product Line

Fri. July 17, 2009; Posted: 10:16 AM

Jul 17, 2009 (Close-Up Media via COMTEX) -- YYNIA | Quote | Chart | News | PowerRating -- Westin Hotels & Resorts has introduced three additions to its Heavenly product line, and unveiled a new online retail experience.

According to officials, the Heavenly lifestyle brand now includes a Heavenly Bath Line created with Bliss Spa, a Heavenly Travel Blanket, and a Heavenly Robe that recently debuted at its growing collection of Heavenly Spa by Westin.

Additionally, the new Westin online store features an Interactive Retail Concierge to assist with purchases, tips on making the Heavenly Bed and product suggestions based on recent purchases.

"Who would have thought 10 years ago that the launch of the Heavenly Bed would lead to an entire product line that has struck such an emotional connection with consumers?" said Nancy London, Vice President, Global Brand Leader of Westin Hotels & Resorts. "Our Heavenly products are immensely popular--and even have a cult following in some circles--because they embody the Westin experience, offering an oasis from the stresses of travel and everyday life. Especially in challenging times, people want to recreate this haven in their own homes."

Westin Hotels & Resorts, with 169 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide.

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