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Nike Unveils Nike+ SportBand and Enhanced Digital Running Destination

Posted on: Tue, 21 Jul 2009 00:02:00 EDT

Symbols: NKEw

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Jul 16, 2009 (Close-Up Media via COMTEX) --
NKEW | Quote | Chart | News | PowerRating -- Nike, Inc. announced it has introduced the new Nike+ SportBand, giving runners feedback on their distance, pace, time and calories burned on their wrist.

The Nike+ SportBand features a screen with a white background to enhance visibility and a welded seal to improve water resistance, the company said. It will be available in grey with an interior pink band, anthracite (dark grey) with a yellow interior band, and black with a red interior band. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems. The Nike+ SportBand is now available.

"We're giving runners a one-stop online destination for all their needs," said Leslie Lane Global VP and General Manager for Nike Running. "From finding the right gear, the latest event details, tracking progress and connecting to friends through Nike+, we're helping runners hit a new stride."

Nike noted it has also merged the nikeplus.com website and its close to 2 million members with nikerunning.com to give users a running destination online. In addition, Nike said it has added features and social media opportunities to nikeplus.com including:

Personalization - The navigational system includes a customizable homepage for members providing at-a-glance views of your training, progress in goals and challenges, and your Nike+ Mini. Now runners can personalize every run to illustrate their mood, weather, terrain, route and more.

Find Your Friends - Runners will now be able to search for like-minded and runners, accept friend requests and initiate challenges in conjunction with their favorite social media platforms.

Upgraded Challenges - Once runners tap into their own personal running network, Nike+ will now recommend challenges from the gallery to help inspire competition with other runners who have similar running styles or profiles.

New Shoe Finder - This feature asks runners to answer questions in order to receive a customized shoe recommendation based on the latest shoe technology.

Lastly, Nike said it is launching a Nike+ iPhone mobile site to give users access to Nike+ data anywhere.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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