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The company said this new media guide is capable of connecting consumers to entertainment content on the Internet and digital content stored at home, as well as broadcast and cable TV in a single user interface.
Supported by Rovi's collection of entertainment data and intelligent discovery technologies, as well as Rovi's experience in developing program guides, the Liquid guide enables consumers to sift through the digital content available.
Rovi further announced that it is working with Blockbuster to integrate access to Blockbuster OnDemand content and services directly through the Liquid guide. This integration will enable consumers to enjoy Blockbuster's growing library of digital content with their family and friends directly on the TV.
"We see today's announcement of the Liquid guide as the next step in delivering on our new vision and mission to power the discovery and enjoyment of digital content," said Fred Amoroso, president and CEO of Rovi. "By uniting all forms of digital media into one interactive and personalized source, we believe our new guide solution sets the bar for how we'll experience home entertainment in the future."
The Liquid guide is designed to provide a direct access to content from online entertainment services such as Slacker radio and YouTube XL, a website that is optimized for watching YouTube videos on displays, allowing people to interact and engage with content they choose to consume on their own time. It is also compatible with movie technology provider Roxio CinemaNow.
"We're excited to be working with Rovi, a company whose knowledge of consumer electronics will put us another step closer to our goal of being in every screen where consumers want to watch movies," said Kevin Lewis, SVP of digital entertainment at Blockbuster. "The integration of Blockbuster OnDemand into Rovi's new Liquid guide will make accessing and enjoying our digital entertainment convenient and underscores our mission of providing convenient access to media entertainment, however and wherever consumers want to receive it."
The new media guide solution is comprised of three integrated solutions: a Television Content Guide, a Broadband Content Guide and a Personal Content Guide.
The Liquid guide is planned to be available for CE manufacturers in early 2010 as an entire package or individual modules.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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