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My Vintage Baby Announces New Direct Sales Marketing Concept on Thursday July 23, 2009 9:17 am EDT

Thu. July 23, 2009; Posted: 09:17 AM
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MCKINNEY, Texas, Jul 23, 2009 (BUSINESS WIRE) -- MVBY | Quote | Chart | News | PowerRating -- My Vintage Baby, Inc. (Pink Sheets: MVBY), a public children's apparel company, announced that it has initiated a trial of its new direct sales marketing venture, My Vintage Baby Direct. Eighteen reps, primarily in North Texas, have been selected to become My Vintage Baby direct sales reps for the test in their respective communities.

The commission-based sales reps have purchased sample lines from the unique My Vintage Baby 2009 Fall Collection to showcase at in-home trunk shows. The sales reps will provide shoppers with expert advice while they view My Vintage Baby's exclusive children's fashions in a relaxed setting. Shoppers can now be introduced to the complete 2009 Fall Collection in one sitting, enabling them to easily select coordinating styles and accessories.

Jeff Welsh, CFO, My Vintage Baby stated, "The direct sales approach allows us to reduce consumer prices, making our fashions accessible to a broader clientele. The goal is to increase sales volume while maintaining our high quality standards. By eliminating the middleman, we can still expect higher gross margins of approximately 15% when comparing direct sales to retail sales, while offering sales reps attractive incentives. Inventory and receivables risks should also be decreased."

Jessica Wiswall, CEO, My Vintage Baby added, "We are very optimistic about My Vintage Baby Direct and its potential to expand our sales nationwide through a network of highly motivated direct sales reps with a passion for fashion and selling. We are working with our initial eighteen select sales reps to develop strategies to expand their market reach. They are eagerly looking forward to introducing My Vintage Baby's nostalgic children's fashions to everyone in their social networks."

ABOUT MY VINTAGE BABY:

My Vintage Baby is recognized as "a piece of yesterday for the hip child of today." Visit My Vintage Baby Shop Direct for select children's wear and accessories.

This press release contains "forward-looking statements," which are statements related to future, not past, events. These forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential business strategies, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," or "seeks." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

SOURCE: My Vintage Baby, Inc.

My Vintage Baby 
Morgan Boatwright, 972-548-9850 ext. 3 
Investor Relations 
invest@myvintagebaby.com
For full details for MVBY click here.

    


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