Bing Searchers Showing Higher Ad-Click Rate Than Google in June
YHOO | Quote | Chart | News | PowerRating -- An analysis of June search engine data shows that users who visit a site via organic search on Microsoft's (NASDAQ: MSFT | Quote | Chart | News | PowerRating) Bing are 55% more likely to click an advertisement, according to a report from TechCrunch's Eric Schonfeld. The report cited data collected by search-advertising network Chitika, revealing that when a user is directed from Google (NASDAQ: GOOG | Quote | Chart | News | PowerRating), they are 0.97% likely to click an ad, compared to 1.24% from Yahoo (NASDAQ:YHOO) and 1.5% from Bing. Obviously, the numbers may be skewed on a few factors. First, Bing only represents about 8% of overall search share, compared to Google's 83%. The next theory is that perhaps people using Bing are just more susceptible to advertising, and may have come to the search engine from any of the thousands of Bing ads all over the Internet. Bing grew Microsoft's search share in June, but time will tell how it will compete when its advertising budget runs out.
Write to Chip Brian at cbrian@tradethetrend.com
---------------------------------------------------------------------------------------------
SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.TradeTheTrend.com.
Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at: http://www.TradeTheTrend.com/signup.html
For full details on Microsoft Corp (MSFT) MSFT. Microsoft Corp (MSFT) has Short Term PowerRatings at TradingMarkets. Details on Microsoft Corp (MSFT) Short Term PowerRatings is available at This Link.
For full details on Google (GOOG) GOOG. Google (GOOG) has Short Term PowerRatings at TradingMarkets. Details on Google (GOOG) Short Term PowerRatings is available at This Link.
For full details on Yahoo! Inc (YHOO) YHOO. Yahoo! Inc (YHOO) has Short Term PowerRatings at TradingMarkets. Details on Yahoo! Inc (YHOO) Short Term PowerRatings is available at This Link.
- Zacks Analyst Blog Highlights: SAP AG, International Business Machines Corp, Microsoft Corporation, Oracle Corporation and CVS C - 02/09/10
- Zacks Analyst Blog Highlights: China Mobile, Google, China Unicom, China Telecom and Motorola - 02/09/10
- South Florida Technology Alliance Delivers 2010 State of the Technology Industry Report to Full House - 02/09/10
- Microsoft and Interpublic Group enter partnership agreement - 02/09/10
- Windows Releases Vista in Amharic - 02/09/10
- More News >>


