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Reddwerks Appoints Michael O'Brien as Senior Vice President, Sales

Tue. July 28, 2009; Posted: 05:00 AM
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AUSTIN, Texas, Jul 28, 2009 (BUSINESS WIRE) -- SBL | Quote | Chart | News | PowerRating -- Reddwerks Corporation, a leading provider of warehouse performance management (WPM) software and solutions, announced Michael O'Brien as the company's Senior Vice President - Sales. Mr. O'Brien brings a proven track record of creating top line revenue and EBITDA contribution as well as 30 years of experience across US and international geographies in multiple industry verticals.

Prior to joining Reddwerks, Mr. O'Brien was Senior Vice President at Infor where he led their Distribution ERP and Supply Chain Management business unit. Mr. O'Brien joined Infor upon their purchase of SSA Global Technologies in 2006 where he managed their Americas Supply Chain sales organization. From 1991 to 2001, he served as Vice President at Symbol Technologies, where he had full financial responsibility for an $85 million business unit that included sales, professional services, consulting, and repair service operations. Prior to Symbol Technologies, he was with MAI Basic Four for eleven years where he attained the role of Vice President and General Manager for their largest business unit. Mr. O'Brien holds a bachelor's degree in marketing from Arizona State University.

"We are excited to add such an experienced sales executive to our team as we continue our rapid growth both organically and from our recent acquisition of SeayCo," said Mr. Jean Belanger, Reddwerks Founder and CEO. "Mike will lead our efforts in building our sales organization to continue to grow revenue from our state-of-the-art WPM software from his base of operations at our corporate headquarters in Austin."

"I am thrilled with the opportunity to provide sales leadership for Reddwerks," stated Mr. O'Brien. "WPM software is changing the game with order processing automation in the warehouse, and I am confident our team can meet and exceed company revenue targets today and in the future."

About Reddwerks and WPM Software: Headquartered in Austin, TX, and with an R&D office in Guatemala as well as sales in Dallas, Houston, Nashville, St. Louis, and Virginia, Reddwerks is an enterprise software company providing market-leading warehouse performance management (WPM) software designed to effectively manage all the labor, equipment, and material flow in large-scale distribution facilities. Whether it is consumers ordering products online, or retailers stocking their store shelves, Reddwerks WPM software automates order processing--from picking to quality control to shipping--to maximize productivity and accuracy. Reddwerks WPM simplifies interaction with supply chain management (SCM) and warehouse management system (WMS) software by providing a single interface for all labor and equipment deployed in large-scale distribution facilities. Regardless of the SCM or WMS software installed at a facility, Reddwerks WPM increases productivity to such an extent that clients typically realize a payback in less than one year.

A key advantage of Reddwerks WPM software is that any material handling equipment type, whether human or machine directed, can be interchanged within a workflow. In addition, Reddwerks WPM software provides the market's only real-time business intelligence engine delivering hundreds of metrics across each job function into a built-in data warehouse for reporting and analysis. The result couples automation with real-time control and transparency for your equipment, labor, facility throughput, and order quality that unlocks the full potential of the distribution facility.

In addition to our unique product offerings, Reddwerks has expert design, development, quality assurance, support, installation, repairs and services teams. Reddwerks team members have more than 150 years combined experience in logistics, computer science, and enterprise software and have consistently delivered projects on time and within budget to the Fortune 500. More than 70% of customers have engaged in repeat business and follow-on projects.

SOURCE: Reddwerks Corporation

Reddwerks Corporation 
Robert Lafleur, 512-657-7283 
Alternate: 512-597-6801 
press@reddwerks.com 
Website: http://www.reddwerks.com
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