IPSOS : Ipsos acquires MRBI, the leading polling and research player in Ireland.

Ipsos is the second largest survey based research company in the world, headquartered in Paris and with offices in more than 60 countries. Ipsos initially entered the Irish market with the acquisition of Mori MRC in 2005. The opportunity to make another Irish acquisition came about for Ipsos as a result of an EC ruling which required WPP to sell MRBI for competition reasons.

Founded in 1962 and acquired by TNS in 1996, MRBI is the longest established custom market research business in Ireland. The company has a varied business mix, with particular strengths in polling, media audience measurement and stakeholder management research. MRBI, that employs 34 full-time staff, is primarily known for custom quantitative research, but also operates a significant panels business and has built a strong qualitative team.

Didier Truchot commented: "MRBI has an excellent reputation in the industry for the quality of its work over a long history. We are delighted to welcome MRBI's team, whose talent, experience and long lasting relationships with local clients will greatly benefit the Ipsos group."

Damian Loscher, Managing Director of MRBI said: "Ipsos are world leaders in public opinion, media, customer loyalty and communications research, which creates obvious synergies for our business and will allow us to bring new and innovative thinking and techniques to the Irish market and to our clients."

Press release (continued) - 29 July 2009

Nobody's Unpredictable

'Nobody's Unpredictable' is the Ipsos signature.

Our clients' clients are increasingly demanding. They change direction, change their views and preferences often and easily. We at Ipsos anticipate and meet those changes. We help our clients to understand their clients, to bring focus and clarity to even the most difficult situations. We understand the dynamics of their markets and we deliver the insight needed to give them the leading edge.

Listed on Eurolist by NYSE - Euronext Paris,

Ipsos is part of the SBF 120 and the Mid-100 Index and is eligible to the Differed Settlement System.

Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com

35 rue du Val de Marne
75628 Paris cedex 13
France
Phone: + 33 1 41 98 90 00
Fax: + 33 1 41 98 90 50

Contact:

Carlos Harding, Ipsos Deputy CEO, Corporate Development
carlos.harding@ipsos.com - Tel : +33 1 41 98 90 04

Copyright Hugin

The appendixes relating to the press release are available on:
http://www.hugingroup.com/documents_ir/PJ/CO/2009/156473_88_8061_PressReleaseMRBI.pdf

Information réglementée :
Type : Nouvelle information
Thème(s):
Communiqués au titre de l'obligation d'information permanente - Activité de l'émetteur (acquisitions, cessions...)

This announcement is originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.

[CN#156473]

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