BK(R) Kids Meal Toys Bring Action of 'G.I. Joe: The Rise of Cobra' to BURGER KING(R) Restaurants

The Burger King Corp. promotion features a kids premium program that
lets restaurant guests take home a piece of the big screen adventure.
Each BK(R) Kids Meal will come with one of eight "G.I. Joe: The Rise of
Cobra" toys inspired by the film. The series of gadgets, action figures
and vehicles boast a variety of fun features, such as black light
technology, sound effects and more. The toys are available at
participating BURGER KING(R) restaurants while supplies last.

"With the excitement building around 'G.I. Joe: The Rise of Cobra,' we
looked forward to the buzz and enthusiasm that our customers bring to
BURGER KING(R) restaurants for our themed kids meal toys," said Cindy
Syracuse, senior director, cultural marketing, Burger King Corp. "We
have been able to give our restaurant guests access to this summer's
hottest blockbusters through our partnership with Paramount Pictures,
and we're thrilled to end on the high note that is 'G.I. Joe: The Rise
of Cobra.'"

In addition, the kids program will be supported by in-restaurant
merchandising, inclusion in the BURGER KING(R) Adventures Newsletter
for kids, and national television advertising. The advertising spots
feature kids enjoying a BK(R) Kids Meal and playing with the toys as their
dad tries to get in on the fun by dressing up as Snake Eyes.

ABOUT "G.I. JOE: THE RISE OF COBRA"

Paramount Pictures and Spyglass Entertainment Present, In Association
With Hasbro, A di Bonaventura Pictures Production of A Stephen Sommers
Film: "G.I. JOE: The Rise of Cobra" starring Adewale Akinnuoye-Agbaje,
Christopher Eccleston, Joseph Gordon-Levitt, Byung Hun Lee, Sienna
Miller, Rachel Nichols, Ray Park, Jonathan Pryce, Said Taghmaoui,
Channing Tatum, Marlon Wayans and Dennis Quaid. The film is directed by
Stephen Sommers. The story is by Michael B. Gordon and Stuart Beattie &
Stephen Sommers. The screenplay is by Stuart Beattie and David Elliot &
Paul Lovett. Based on Hasbro's G.I. JOE(R) Characters. The film is
produced by Lorenzo di Bonaventura, Brian Goldner and Bob Ducsay. The
executive producers are Stephen Sommers, David Womark, Gary Barber,
Roger Birnbaum and Erik Howsam. The director of photography is Mitchell
Amundsen. The production designer is Ed Verreaux. The film editors are
Bob Ducsay and Jim May. The costume designer is Ellen Mirojnick. The
music is composed and conducted by Alan Silvestri. This film has been
rated PG-13 for strong sequences of action violence and mayhem
throughout.

ABOUT HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com
. (C) 2009 Hasbro, Inc. All Rights Reserved.

ABOUT BURGER KING CORPORATION

The BURGER KING(R) system operates more than 11,800 restaurants in all 50
states and in 74 countries and U.S. territories worldwide. Approximately
90 percent of BURGER KING(R) restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. In 2008, Fortune magazine ranked
Burger King Corp. among America's 1,000 largest corporations and Ad
Week named it one of the top three industry-changing advertisers
within the last three decades. To learn more about Burger King Corp.,
please visit the company's Web site at www.bk.comwww.bk.com.

SOURCE: Burger King Corp.

Burger King Corp. 
Lauren Kuzniar, 305/378-7939 
lkuzniar@whopper.com 
or 
Edelman 
Lauren Ross, 312/233-1378 
lauren.ross@edelman.com

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