Rocky Brands, Inc. Announces Footwear Order from the General Services Administration

Under the terms of the blanket purchase agreement, the GSA has the right to purchase approximately $29 million of these boots through July 2014. The Company has received an initial order to produce 205,000 pairs of these boots with an approximate value of $14.5 million. Shipment of this order is expected to begin in September 2009. All of these boots will be manufactured in the Company's factory in Moca, Puerto Rico.

Mike Brooks, Chairman and Chief Executive Officer, stated, "We are very pleased to have been awarded this contract to produce high quality boots for the GSA. Importantly, production of these insulated boots will allow us to better utilize our company-operated manufacturing facility in Puerto Rico and should help reduce manufacturing costs going forward, particularly during our slower selling seasons."

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Dickies(R), Michelin(R) and Mossy Oak(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding the commencement of shipments and estimated completion date (paragraphs 2 and 3) . These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2008 (filed March 3, 2009) and the Company's quarterly reports on Form 10-Q for the quarters ended March 31, 2009 (filed May 4, 2009) and June 30, 2009 (filed July 31, 2009). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

SOURCE: Rocky Brands, Inc.

Company: 
Rocky Brands, Inc. 
Jim McDonald, 740-753-1951 
Chief Financial Officer 
or 
Investor Relations: 
ICR, Inc. 
Brendon Frey/Chad Jacobs, 203-682-8200